This presentation examines the various metrics used to assess the tangible and perceived success of a range of therapies including hypnotherapy. We examine the various ‘process’ measures and areas of satisfaction and perceived benefit reported by recipients and shows how these can provide useful outcomes. We also discuss and introduce a systematic measurement approach based on measuring ‘intangible’ results from other areas of life that can be applied to this area. Prepare to be educated, enlightened, infuriated and illuminated in equal measure…!
