UKHC25 Presentations

You’re A Hypnotist? Can You Show Me Something?!

How to demonstrate hypnosis with zero chance of failure

What should you do when people ask you to show them some hypnosis? Many hypnotists struggle with this situation.

Should you demonstrate an induction? What if it doesn’t work? Perhaps you should show a suggestibility test or just explain how hypnosis works, but is that enough? Here’s how to impress them!

Sean will demonstrate a proven strategy to respond to this oft-posed question. Discover how to “show them something,” educate them, and also amaze them. And did I mention that you cannot fail?

Sean Michael Andrews is the Supervising Instructor for the Dave Elman Hypnosis Institute. He has a general hypnotherapy practice in Central Florida. Sean was named Hypnotist of the Year in 2018 (IACT) and 2013 (MAHC). He holds a black belt in Taijutsu Karate, and has taught hypnosis in 21 countries. Many consider him to be the World’s Fastest Hypnotist.

Maximising Client Acquisition Effortlessly and Ethically

Generating a buying environment takes the selling out of client interactions making them want what you offer

Nobody likes to be sold to, but everyone loves to buy – We all want more clients, don’t we?. Every client interaction is a selling opportunity, but that doesn’t mean that to acquire more clients, you must sell sell sell. No. This presentation is based on 24 years of sales experience, based on how using emotion, tonality, body language and psychology you can increase your sales and turnover in an effortless and ethical way. It’s important to tell what you do without selling what you do. Stories sell. The most influential people in the world are storytellers. If you can draw people in with infectious enthusiasm and knowledge, you rule out the need for selling. Communication is key! After all, only 7% of communication is the words used; the other 93% is based on body language (55%) and how you say it, tonality (38%). This presentation demonstrates how to effectively boost client acquisitions in an effortless, ethical, enjoyable and effective way.

I have Worked in the corporate world for 24 years in sales and sales management, responsible for training sales teams and boosting their performance. I run a successful Hypnotherapy and coaching business in Bangor NI, helping private clients with Anxiety, stress, phobias and personal growth. I also help businesses grow by looking after their staff and helping them to enhance skill sets in sales and performance and also their mental well being.

The Master Control Switch – Turning on to Calm

A hypnotic metaphor too far or an underused agent for change

In October 2024, New Scientist spotlighted the locus coeruleus as the brain’s potential “master control switch”—a tiny, powerful nucleus influencing attention, arousal, memory, and mood. But what does this mean for us as hypnotists?

This dynamic session dives deep into the role and function of the locus coeruleus and why it may be the missing link in how we guide and embed change. We’ll explore how this neuromodulatory hub shapes trance states and what every practitioner should know about working with it safely, especially when supporting stress, fatigue, or trauma recovery.

You’ll experience two hypnotic explorations—designed to deepen your own connection to this vital brain region and give you practical tools to use with clients. Come curious, and leave with neuroscience-informed insights and embodied confidence in using this “blue spot” for precision, presence, and transformation

Louise Baker MSc is an applied neuroscientist, hypnotherapist, and psycho-sensory practitioner specialising in resilience, healing, and wellbeing—especially for those navigating cancer or medical uncertainty. Creator of While I Wait and Touch Works, she bridges science and soul through compassionate, neuroscience-informed hypnosis. A featured voice on the Vital platform, she brings clarity, warmth, and practical insight to those seeking change.

Mastering the Stage: The Power of Hypnotherapy for Singers


How Hypnotherapy Can Help Performers Thrive Under Pressure

As an opera singer, I spent years perfecting my vocal technique, but one area was never addressed: how to feel truly confident before stepping on stage. Instead, I struggled with anxiety, self-doubt, and the fear of judgment, which led to paralysing stage fright. This mental block kept me from delivering the powerful performances I knew I was capable of—until I discovered hypnotherapy.

In 2021/2022, I developed a specialised hypnotherapy program designed to help performers tackle the unique mental barriers they face. Through this program, I guided myself and others to overcome fears of rejection, imposter syndrome, and comparison. These challenges often lead to low self-esteem, burnout, and even depression in performers.

My approach empowers individuals to reframe their mindset, embrace their uniqueness, and manage performances with confidence, using powerful hypnotherapy techniques.

In my presentation, I’ll share strategies from my program that have helped performers break free from stage anxiety and discover their true potential. I’ll show how hypnotherapy can be a transformative tool, not only for shifting the performer’s mindset but also for helping them thrive under the pressure of auditions, competition, and performance.

Whether you’re a hypnotherapist working with performers or curious about the intersection of performance and hypnotherapy, this talk will equip you with actionable tools to help clients embrace their talents and shine on stage.

Julie Bale is a clinical hypnotherapist, classical singer, voice teacher, speaker, and author with over 35 years of experience. Specialising in vocal technique and pedagogy, she discovered hypnotherapy after struggling with stage fright. In 2022, she founded Hypnotherapy for Singers, helping performers overcome anxiety and build confidence. Julie is also the bestselling author of The Real Me Isn’t Fat, focusing on weight loss through hypnotherapy. Her work has been featured in Classical Music Magazine, the BBC, and more. For more, visit http://www.juliebale.com

10 steps to writing and publishing your first book

• What is your expert knowledge or passion?
• Do you have something to share with others?
• Is there something you know that could help existing and prospective clients?
• Are you developing an expertise in a niche?

Maybe you have some awesome techniques to help those interested in taking their personal development to another level.

Possibly you have developed or refined a fabulous technique to help hypnotists, hypnotherapists, or talking therapists excel with their clients. Whatever you have to offer, writing and publishing a book is easier than you might think and is a great way to increase your visibility, promote your business and gain an ongoing passive income.

This session, delivered by a published author, takes you through a tried and tested, clear and effective 10-step process designed to take you from a blank page to developing your concept and promoting your published book. An easy-to-use template and handout will be provided.

Dr Kate Beaven-Marks is an enthusiastic, experienced clinical hypnotist, trainer, presenter and author. Her far-reaching knowledge and extensive experience are applied in professional settings and her busy hypnotherapy practice. She is passionate about the hypnotherapy profession and raising education standards amongst all hypnosis users. Founder of both HypnoTC and Hypnosis-Courses, as well as teaching hypnotherapy, she is a sought-after clinical supervisor, chair of the BSCH and has an active role representing hypnotherapy for the CNHC.

The Reflexive Induction

Effortless Hypnosis Through Automatic Response

What if you could guide someone into hypnosis effortlessly – without resistance, without effort, and without them even trying? The Reflexive Induction is a game-changing method that taps into the body’s natural responses, making hypnosis feel automatic and undeniable.

In this session, you’ll discover a unique approach that works in ways you might not expect. By leveraging an automatic, built-in process, this induction allows clients to experience hypnosis in a way that feels natural and effortless. Whether you work with clients who are analytical, sceptical, or simply new to hypnosis, this method provides a smooth and effective way to help them engage with the process.

You’ll see live demonstrations of this technique in action and learn how to integrate it into your hypnotherapy practice to make inductions easier and more reliable. While designed for hypnotherapists, this approach also has applications for stage hypnosis, offering a powerful new tool for hypnotists of all backgrounds.

If you’re looking for an innovative, highly effective induction that enhances your hypnosis skills, this is a session you won’t want to miss!

David Bolton has been using hypnosis to entertain, educate and help people for over 30 years. David is an experienced stage performer and has been featured as the hypnotist on Ant and Dec’s Saturday Night Takeaway. David is proud to serve on the committee of the Federation of Ethical Stage Hypnotists and is passionate about promoting stage hypnosis as safe, fascinating and highly entertaining.

7 Hidden Website Mistakes That Are Costing You Clients (And How to Fix Them Fast)

Every day, potential clients visit your website… and leave without booking. You don’t even know it’s happening. And it’s costing you business.

With 10 years in corporate IT, experience as a branding freelancer, and as a hypnotherapist myself, I’ve seen firsthand why most hypnotherapy websites don’t work—and it’s not just about design or SEO. The truth? Most sites unknowingly break subconscious trust signals, making visitors hesitate instead of book.

In this session, you’ll uncover the 7 hidden website mistakes that turn clients away, and how to fix them fast, without ads, SEO, or complicated tech. Whether you built your site yourself or hired someone else, these fixes work across all platforms.

In this session, you’ll discover:
• The 7 biggest website mistakes silently driving away clients.
• The trust triggers that make visitors book (or bounce).
• How to structure your homepage so clients feel safe, seen, and ready to take action.
• Why you DON’T need a whole redesign, just simple tweaks.
• A step-by-step blueprint you can apply today to start attracting more clients.

If your website isn’t working for you, it’s working against you. Let’s fix that.

Perfect for any hypnotherapist, no matter your website platform.

"Jasmin Bonkowski is a hypnotherapist, business strategist, and former corporate IT expert who helps hypnotists ditch digital overwhelm, harness AI, and attract more clients, without the confusion or wasted effort. With 10+ years in IT, branding, and marketing, she uniquely bridges subconscious influence and digital strategy, turning websites, messaging, and marketing into trust-building client magnets. Forget generic marketing advice, Jasmin gets hypnosis AND knows exactly how to make your business thrive online."

One Minute Mind Magic – How To Create Amazing Short Form Hypnosis Demonstrations

Hypnosis is the real magic. We know this. But how do we let other people know?

How do we demonstrate practically the amazing power of hypnosis so that we amaze and blow people’s minds without trivialising or undermining what we do as therapists?


In this presentation you’ll get a full hypnotic toolkit of impactful hypnosis presentations that not only demonstrate the magic of the mind but also frame it in a therapeutic context.

You’ll learn how to set yourself apart form your competition by becoming comfortable with direct, hands on phenomena and being able to answer the call to ‘show me something’.

You’ll learn not only how to guarantee success with any hypnosis demo but also how to take a moment of mind magic and turn it into a meaningful learning experience for both those taking part and those observing.

And you’ll be able to do this in just 60 seconds.

You might think that demonstrations of hypnotic phenomena aren’t for you. 
You might be surprised.

Tim is a Remedial Hypnotist, author, public speaker and creator of the CONTROL System, a method that utilises hypnotic techniques and phenomena whilst removing the need for any formal trance or induction process. 
He has spent the last decade running a full time therapeutic practice in the UK and training others in his method. Tim has now trained more than 100 CONTROL Practitioners throughout the globe.

Preparing for Impact: Mental Resilience and Clarity in High-Conflict Mediation and Legal Challenges

In this engaging session, participants will explore powerful mental training techniques designed to enhance emotional control and focus in high-stakes situations. Drawing from a unique blend of expertise in conflict resolution, hypnosis, and mental coaching, Benedikte Brantsæter will guide attendees through practical strategies for cultivating inner strength and clarity.

Whether preparing for crucial business negotiations, legal proceedings, or conflict mediation, participants will learn how to unlock their potential and approach challenges with confidence and calm.

Join us to transform your approach to conflict and equip yourself with the mental tools necessary for impactful outcomes.

Benedikte Brantsæter is educated in law with a specialization in conflict resolution and negotiation law, where she also mediates in conflicts. In addition to her education in social anthropology, mental training, and hypnosis, she is a certified yoga and meditation teacher, as well as a grief therapist specializing in complicated grief. With an interdisciplinary approach, Benedikte helps clients rebuild their identity after being exposed to narcissistic relationships, as well as process complex traumas and losses. She also offers mental training tools and hypnosis techniques for individuals facing legal challenges or stressful life situations. Benedikte is an experienced speaker and conducts courses and workshops on grief, personal growth, and resilience in the face of adversity. Her mission is to inspire people to find their inner strength and achieve lasting, positive changes in their lives.

Hypno-EMDR

Integrating Suggestion and Stimulation.

Can profound trauma – such as the grief of losing a child, surviving sexual assault, or witnessing horrific scenes as a first responder – begin to heal in a matter of minutes?

In this inspiring and practical session, Peter Bryant shares how he blends EMDR therapy with hypnotic phenomena to help clients overcome complex trauma and PTSD. Drawing on over two thousand hours of clinical work, Peter distills a compassionate, safety-focused framework that has helped over a hundred clients move beyond their most challenging experiences.

Attendees will see a live demonstration (subject to audience participation) of this approach and take away practical tools they can integrate immediately into their own practice. The talk will also cover crucial topics such as assessing risk, looking out for suicidal intent, and knowing when to work with trauma and when to seek additional support (or refer out!).

This session is designed to empower clinicians to feel more confident, less intimidated, and better equipped when working with even the darkest client material.

Peter is a UKCP accredited hypno-psychotherapist, registered member of BACP, accredited EMDR practitioner and a clinical supervisor. Since 2021, he has specialised in providing online trauma-focused therapy to NHS patients demonstrating symptoms consistent with complex PTSD. Peter, originally trained as a musician (percussion), has completed randomised controlled trial research on binaural beats and pain perception and, in 2020, published a book called Crypto Profit, about successful high-risk investing. In late 2025, he is hoping to begin researching EMDR and its application with medically unexplained symptoms as part of a doctorate in psychological trauma from the University of Chester.

Applied Rapid Hypnosis & EFT: A Practical Demo Based Presentation

Unlock your client’s mind in under 15 minutes and embed lasting, positive suggestions.

Hypnosis and EFT form a powerful combination that supports clients during sessions while empowering them with self-management tools for long-term transformation. Adding spiritual hypnosis deepens this process, tapping into subconscious elements for holistic healing.

What’s Different This Year?
✔️More interactive! Instead of one demo, I will work with at least three volunteers to showcase different applications.
✔️Learning through experience! Key concepts will be explained through live demonstrations, making the session dynamic and practical.
✔️Minimal theory (will provide printed manual), maximum practice! Instead of lengthy explanations, you will see and feel the transformation in real time.

What You Will Experience & Learn:
✔️ Fast Hypnosis & EFT – how to combine them for instant stress and anxiety reduction.
✔️ Emotional & Physical Release – using EFT for pain and distress, and Hypnosis for rewiring thought patterns.
✔️ Confidence & Self-Empowerment – guiding clients to master self-help techniques.
✔️ Live Demos – see real transformations as they happen.

This immersive, interactive session ensures maximum learning without lengthy explanations. Expect practical tools you can apply immediately!

👉 Join me for this upgraded experience and discover how to create rapid, lasting change in your clients – and yourself!

Cristodora is a psychotherapist with over 15 years of experience. She embraces Hypnosis and NLP world back in 2016 and ever since she has been training professionals to learn these tools. She is also an EFT Trainer approved by Gary Craig Academy and Expert in High Impact dynamics trained with the American Firewalk Institute. She focuses on corporate training, (neuromarketing and conflict resolutions) and group therapists training and therapy.

The Heart Hug: A Somatic Induction

An experiential session, demonstrating a simple yet effective somatic induction. Bringing together learnings from Hypnotherapy, Mindfulness and Somatic experiencing, this simple induction gently leads clients to enter into a hypnotic experience, creating a calm, safe space to regulate their nervous system and for therapeutic work to begin.

During this session, you’ll be guided through the whole experience, with key learning and important steps highlighted along the way. There will be time to unpack the technique and for Q&A. The aim is that, by the end of the session, you’ll have all the tools and understanding to be able to utilise this technique for yourself.

It’s perfect for those who are anxious, stressed, overthinking or hesitant. It utilises the body’s natural responses and is safe and effective for use both in-person and online. This has become my go-to first session approach as it provides the client with an experience, and also with an effective self-help tool they can then embed and practice in between sessions.

James is a Hypnotherapist and Mindfulness practitioner. Known as The Calm Hypnotist he brings a wealth of therapeutic knowledge and experience, combined with a calm approach to therapeutic work. His practice, based in Bournemouth, focusses on clients who are struggling with Insomnia, Anxiety and Emotional recovery.

Supercharge Your Parts Therapy

Take Control With The Release Parts/Ego State Protocol

Parts therapy is a very powerful technique which should be in the armoury of all hypnotherapists. However, sometimes it can be a little confusing to keep track of all the parts negotiation, going on, deal with ‘parts’ objections and can often take a long time to achieve the desired results. Perfected over twenty years, the ‘Release Parts/Ego State Hybrid’ is a sure-fire way to take control of the session and get fantastic results! Utilising an authoritarian-based approach, this version doesn’t give the client (or parts) any ‘wriggle room’, is easy to keep control of, and fits into the allocated time required. I’ve used this successfully with thousands of clients over the years. A huge part is in the set-up of the pre-talk to ensure compliance and success. I will give (and explain) the pre-talk and demonstrate the technique ‘live’ on a willing volunteer.

With over 20 years’ experience as a full-time hypnotherapist, Garry holds an MSc in Clinical Hypnotherapy, for which he carried out research into the effects of presurgical hypnosis on the recovery quality in breast cancer operations. Garry was contracted, for over 19 years, to a major UK NHS hospital for oncology-based hypnotherapeutic work, in addition to practicing from within a local GP surgery. Garry is a regular presenter, worldwide, at conferences as well as presenting his own popular masterclasses and monthly mentoring services.

Jungian Depth Hypnosis

Applying Jungian Psychology as a Theoretical Model for Hypnotherapy

Hypnotherapy offers direct access to the unconscious, making it a natural complement to Jungian psychology. While Carl Jung moved away from formal hypnosis, his theories—particularly the Shadow, archetypes, and individuation—provide a powerful framework for deep hypnotic work. This presentation explores how Jungian psychology can be integrated into hypnotherapy to facilitate psychological transformation.

By inducing a trance state, hypnosis bypasses the ego’s defenses, allowing access to unconscious material, including repressed emotions and archetypal imagery. These elements, often encountered in dreams and active imagination, can be actively engaged through hypnotherapy to promote healing and self-integration​.

Attendees will gain practical insights into:

– Shadow work to reintegrate suppressed aspects of the self.
– Archetypal engagement to activate inner transformation.
– Active imagination within hypnosis for self-exploration.
– Individuation support for personal wholeness.

Through case studies and practical demonstrations, this session equips hypnotherapists with tools to deepen their practice by integrating Jungian depth psychology. By bridging hypnosis with Jungian theory, this approach unlocks new possibilities for working with the unconscious in a structured and transformative way.

Constantinos Zissimopoulos, MSc, is a licensed psychologist and psychotherapist with extensive clinical and academic experience. He is an accredited lecturer by the University of Derby and currently teaches Psychology at Aegean College. Alongside his teaching, he has contributed to international organizations as a counselor and has authored books and numerous articles on mental health and psychotherapy.

Creating Engaging Content Live

From Concept to Launch in 60 Minutes.

As someone with a huge amount of social media experience over the years (with over 50k followers across platforms and regular TV appearances), I’m excited to present “Creating Engaging Content Live: From Concept to Launch in 60 Minutes.” This dynamic presentation will revolutionise how you approach content creation for social media.

In this unique session, you’ll witness the entire content creation process UNFOLD LIVE – from initial concept to published content.

Watch as I create, film, and launch a brand new anxiety-beating technique video for Instagram and TikTok right before your eyes on stage! You’ll watch the whole process and learn my proven framework for crafting compelling hooks, engaging storytelling techniques, and the exact tools and resources I use to create high-performing content.

By the way… a huge percentage of my 1-on-1 work comes directly because people have been following my content and then reach out to me. So I know it works!

This isn’t just theory – it’s a real-time demonstration of content creation that builds authority and grows your practice. You’ll leave with actionable strategies for creating scroll-stopping content, understanding what makes videos ‘pop’, and how to turn viewers into clients.

Whether you’re just starting out or looking to expand your social media presence, this session will give you the blueprint for success in the digital age.

Howard Cooper helps people create rapid shifts in their thinking, working with thousands of individuals over 23 years. As a semi regular Anxiety Expert on BBC Morning Live, past contributor to Virgin Atlantic's "Flying Without Fear" course, and host of the "Rapid Change Matters" podcast, he demonstrates how meaningful change can happen quickly. He now shares this expertise with others in the business.

Nested Loops Made Easy

The Inception Induction

Presentation Introduction: Nested Loops Made Easy

Nested loops are one of the most powerful yet underutilised techniques in hypnosis. They allow therapists to layer stories within stories, creating deep levels of dissociation that enhance suggestion, absorption, and therapeutic impact. However, many therapists avoid using nested loops—not because they don’t see the value, but because they fear getting lost in their own loops and losing track of where they started.

In this engaging and practical session, Adam Cox will demystify nested loops and show how they can be used effectively without the complexity that often makes them intimidating. Using the movie Inception as a metaphor, Adam will explain how each story level creates deeper immersion, allowing multiple suggestions to work simultaneously.

But what happens if you get lost? That’s where mnemonics come in. Adam will introduce a simple, step-by-step system to confidently structure and navigate multiple levels of dissociation, plus a ‘get out of jail free’ card to bring clients back if needed.

This session isn’t just theory—Adam will demonstrate nested loops in action, taking participants through five or more levels of dissociation to show just how easy and effective this technique can be.

Adam Cox is a hypnotherapist, working from Harley Street before the pandemic, and is now most well known as the host of The Hypnotist podcast. The show features real hypnosis sessions with real clients while protecting the confidentiality of the client. Adam has published over 2,000 episodes and has an audience of over 400,000 downloads monthly with more than 12 million hypnosis downloads in total.

The Fear Trap

How Fear can keep clients stuck

Fear—it’s like that dodgy SatNav in your brain, always rerouting you back to the same old roads of doubt, hesitation, and, occasionally, terrible life choices. It’s one of the most powerful forces shaping human behaviour, dictating decisions, reinforcing limiting beliefs, and keeping people stuck in patterns they swear they’re done with. Sound familiar? That’s because fear is sneaky—it’s not just something we feel, it’s something that controls us. And for many of our clients, it’s the invisible puppet master pulling the strings.

This talk is all about exposing fear for what it really is – not just an internal panic button but a weapon used by others to create dependency and obedience. Whether it’s an overbearing partner, a toxic workplace, or just that relentless inner critic, fear keeps people in line. Worse still, many of us unknowingly reinforce our own emotional prisons – by avoiding, overthinking, and repeating the same old disempowering stories.

But here’s the good news: as therapists, we can break this cycle. We’re not here to just nod sympathetically and hand out coping strategies—we’re here to dismantle the very foundations of fear-based thinking. This session will take you on a whirlwind of emotions (buckle up), but by the end, you’ll walk away with fresh insights, and maybe even a newfound respect for your own ability to help clients escape the fear trap for good.

Ian Cue is the fearless leader of Wolf Mindset, helping people break free from fear, anxiety, and self-doubt so they can Fear Less, Live More. Using NLP, hypnosis, and the R.I.S.E. Journey, Ian guides individuals to escape the mental traps holding them back. His slightly unhinged approach, humour, and high-energy style shake people out of their comfort zones, transforming fear into action.

Mind Bending Language

Beyond Words- Unlocking the Mind with Language

Do you want to know how to use language to dissolve ways your clients create their problems?

Are you interested in doing “instant inductions”- but in a conversational way?

Would you like to get a new tool to help your clients change – even those “difficult” clients that are so hard to work with?

John Overdurf calls this tool going Beyond Words. Igor Ledochowski calls it the Mind Bending Language (MBL). I call it my ultimate superweapon, to be used when everything else fails 😉

When a client talks about their problem, they use specific words to describe it. These words are also a “glue” that keeps the problem solid and difficult to change. You can use these very words to “unglue” the problem and open the client’s mind to new possibilities and solutions.

It is so much more than just using confusion techniques. It is a way of using language to de-structure the way the client creates and thinks about their problem, and to expand their mind into the Trance of Infinite Possibilities, where all resources can be easily accessed and used to solve the problem.

During my presentation, I will teach you the effortless way to use the MBL. I will also perform a demo showing how to apply this method to solve a real problem. After the presentation, you will have new tools to enhance your way of using hypnosis with your clients – especially those difficult ones 🙂

I am an MD, a psychiatrist, a certified Master Hypnotherapist, an NLP Trainer certified by Richard Bandler, Chris Hall and John Overdurf. I have been using hypnosis and NLP in my clinical practice since 1998 and teaching it since 2000. I specialize mostly in Ericksonian and Conversational Hypnosis.

HypnoQiGong

Flowing Change Work

In this engaging lecture, Rob De Groof will introduce HypnoQiGong, a groundbreaking approach to change work that seamlessly combines the mindful flow of Qigong (moving meditation) with the dynamic strength of Active Alert Hypnosis. By merging these two powerful techniques, Rob has developed an innovative method that can elevate any hypnotherapy practice and provide clients with a unique pathway to transformation.

During the session, Rob will share the journey of how he developed this approach and why it’s a valuable addition to any hypnotherapist’s toolbox. He will explore the distinct benefits for both practitioners and clients, including enhanced focus, physical awareness, and a more dynamic experience of change.

To demonstrate the power of Flowing Change Work, Rob will guide the entire group through a live session, allowing everyone present to experience firsthand the synergy between Qigong and Active Alert Hypnosis.

Whether you’re a seasoned therapist or simply curious about new methods of transformation, this session led by Rob De Groof will open your mind to fresh possibilities in the world of hypnotherapy.

Rob De Groof is an award-winning trainer and one of Europe’s leading hypnotists. He is the owner of the highly successful HypnosisCentre.be in Belgium, where he works with a team of hypnotherapists across multiple cities. As the founder and head trainer of the European Hypnosis Academy, he has trained thousands of students in the art of direct hypnosis, both at his school in Belgium and worldwide. Rob is the creator of HypnoQiGong - Flowing Change Work, a unique approach that combines the power of active alert hypnosis and Qigong to facilitate deep transformation. His mission is to keep hypnosis as simple and effective as possible. As the official trainer of his mentor, the late Jeffrey Stephens, he continues to teach and preserve Jeffrey’s powerful, no-nonsense approach. Rob is also a certified trainer for Sheila Granger’s Virtual Gastric Band, Bob Burns’ The Swan, and the Dave Elman Hypnosis Institute. He is the author of Mentalism for Hypnotherapists and has developed several specialized hypnosis protocols, including HypnoFasting (The Power Combo), Hypnosis4Golfers, Stop4Ever, and Hypnotic Breast Enlargement. In April 2022, his book Stop It! – The Art of Simple Hypnosis was released, emphasizing his philosophy of keeping hypnosis straightforward and effective—a core principle of his training programs.

The Healing Power of Forgiveness

As hypnotherapists, we witness how past experiences shape our clients’ lives. Often, it’s not the event itself that causes pain, but how the subconscious interpreted it. Beliefs formed in childhood, the womb, or even past lives can lead to fear, self-doubt, and even physical symptoms.

Much of trauma involves others, and emotions like anger, powerlessness, and injustice prolong its effects, shaping how we perceive the world. When clients hold onto these feelings, their past continues to influence their present. However, when they are given the opportunity to understand another person’s behaviour, a profound shift occurs.

By fostering empathy and stepping into the perspective of those who hurt them, clients often realise that rejection, sadness, and anger were never truly about them. This understanding allows old wounds to heal, making space for new relationships and personal growth.

Through my practice, I’ve found forgiveness to be a transformative tool for healing. Imagine a client who has always felt abandoned by their mother. Under hypnosis, they revisit the memory and see that their mother wasn’t distant due to a lack of love—she was struggling with her own past. That realisation alone can dissolve years of suffering and open them to the love that was always there.

When we help clients release old pain and rewrite limiting beliefs, healing happens naturally.
In my presentation, I’ll share yet powerful techniques to help clients achieve deep emotional freedom.

Maria João, a passionate hypnotherapist, was certified by the International Association of Counselors and Therapists (IACT, USA) in 2012 and became a Master Trainer in 2014. For over 10 years, she has taught hypnotherapy, mentoring 100+ professionals while running “Hypnobalance”, her thriving clinic in Cascais, Portugal. Now launching her first book, she aims to inspire even more people to embrace the profound transformations made possible by accessing the subconscious mind.

Intro To IEMT Integral Eye Movement Therapy

Change IN THE blink of an Eye

Integral Eye Movement Therapy (IEMT) is a highly effective technique that works seamlessly alongside hypnosis, giving your clients the ability to see and feel real change – even before entering a hypnotic state. Using guided eye movements, IEMT helps clients access and reprocess negative memories and emotional imprints, a backdoor into the subconscious mind, while they remain fully awake and engaged.

IEMT allows you to prime clients for deeper transformation by addressing unresolved emotions, limiting beliefs, and chronic thought patterns before induction. It provides immediate cognitive shifts, reinforcing the mind’s ability to release stuck emotions and integrate new perspectives before the hypnotic process even begins.

In this workshop, you’ll explore how IEMT fits into the precognitive talk, helping clients experience emotional breakthroughs before they even close their eyes. You’ll learn about the Five Patterns of Chronicity—how clients stop therapy and how IEMT disrupts these patterns to create rapid, lasting change.

Most importantly, you’ll gain hands-on experience with the Basic IEMT Pattern, a practical tool you can start using right away. By the end of this session, you’ll be equipped to integrate IEMT into your hypnosis practice, accelerating transformation and deepening the impact of your work. Whether for resistant clients or those struggling with emotional blocks, breakthroughs. IEMT provides a powerful, real-time change tool that enhances every session.

Lori Donnelly, C.HT., is a Board-Certified Clinical Hypnotherapist, IEMT Trainer, and founder of Wolf Creek Wellness. She integrates Clinical Hypnotherapy, NLP, IEMT, and Mind-Body Psychology to help clients release limiting beliefs and emotional imprints. As a Certified Brain Health Coach with the Amen Clinics, Lori blends science, psychology, and spirituality for rapid transformation. A sought-after speaker, she has taught at HypnoThoughts Live and other top hypnosis conferences worldwide.

Burnout – The hidden epidemic

How we can help

Clinical burnout is when the body has forced a stop in some way, so it is relatively easy to spot for a clinician, although it’s not uncommon for the sufferer to be unaware of the important role that chronic stress has had in this. We can recognise this in our clients, but they feel like an elastic band that is stretched to its limit and can snap at any time. The ICD-11 currently classifies burnout as a syndrome – a set of physical, emotional or behavioural signs and complaints that appear alongside each other, creating a state that is out of the norm. Often, we recognise that our client is responding to their ‘fawn’ response and is a high-functioning people pleaser. Symptoms include work overload, having too much to do and not enough time to do it. Also, a lack of control and having little or no agency over decisions that affect how to spend time effectively. In this presentation, Ian will demonstrate how to identify sufficient rewards and ways in which our clients can leave feeling valued. We are in a prime position to recognise burnout symptoms in our clients and offer real help based on acknowledged good practice, which Ian will demonstrate. You will leave this presentation with a sound understanding of techniques to use to help the client recover from burnout.

A clinical hypnotherapist for over thirteen years with a thriving practice in Botley Hampshire. Ian trains students to achieve their NCH Practitioners Diploma plus the UK Academy's Advance Diploma. He also is the primary trainer for the NCH's Supervision Certificate. Ian also volunteers for Anxiety UK. Ian has spoken at many conferences in his professional career and was a speaker at last years conference.

Toxic Connectivity – How to safely disconnect from Narcissists (and other toxic people)

We all know someone who is in a relationship they know they shouldn’t be in, but for some reason, they stay or keep going back. And even if they got out, they just can’t stop thinking about them. Maybe that someone is even ourselves.

It can happen to anyone and has absolutely nothing to do with weakness. It’s neurochemistry. It’s called Trauma Bonding.

A trauma bond is an incredibly strong connection that feels like true love – but it isn’t!

The good news is that we can indeed disconnect – and the even better news is that it’s much easier than you think.

In this session, you will
– learn what Trauma Bonding is
– find out how to spot it in your clients and yourself
– explore the neuroscience of trauma bonding
– discover how to safely, quickly and effectively disconnect the trauma bond

PLUS, of course, an introduction to how we can utilise Hypnosis to facilitate the recovery.

Complex, insightful and eye-opening – The key to truly understanding abusive survivors and to being able to offer effective support.

Whether you are a therapist or coach who would like to be able to help your clients even better, are a frustrated family member or friend, or you are a survivor yourself, this session is for you!

Ronia Fraser is a multi-award-winning Trauma Recovery Coach & Clinical Hypnotherapist and one of the leading experts in the field of Narcissistic Abuse Recovery. She is also an internationally published author and globally renowned speaker. Ronia is a survivor of Narcissistic Abuse herself. Since 2017 she's been helping survivors from all over the world get back on their feet, regain their mental health and recover who they were always meant to be. Her pioneering approach is widely recognised as one of the most effective, structured and masterful methods for the recovery from complex trauma.

GDPR for Hypnotherapists: Keep Your Practice Safe Without the Stress

Everything You Need to Know About Data Protection (Without the Overwhelm!)

You trained as a hypnotherapist to help people – not to navigate the legal minefield of GDPR compliance. Yet, every day, you handle sensitive client data, from session notes to personal health histories. Are you confident that your practice meets GDPR requirements? Do you know how to market effectively whilst protecting your business from data breaches, complaints, or even ICO fines?

In this engaging and practical session, Helen Hardware will strip away the confusion surrounding GDPR and provide you with a simple, step-by-step approach to compliance. No legal jargon, no scare tactics – just clear, actionable guidance tailored specifically for hypnotherapists. You’ll learn what really matters when it comes to data protection, how to create a compliant privacy policy, and the essential security measures you should have in place to protect both your clients and your reputation.

This session isn’t just theory – it’s practical, interactive, and designed to give you immediate takeaways. You’ll leave with a clear understanding of the key compliance steps, a checklist to assess your current practice, and confidence in handling client data correctly. Whether you’re just starting out or have been in practice for years, this talk will equip you with the knowledge you need to stay compliant without the stress.

Join me and discover how easy GDPR compliance can be – so you can focus on what you do best: helping your clients transform their lives.

Helen Hardware helps hypnotherapists, NLP practitioners, coaches, and other solopreneurs navigate GDPR with confidence. With over a decade of experience in risk and regulatory frameworks, she is a Chartered Information Privacy Professional and GDPR expert. As a clinical hypnotherapist and GHR member, Helen understands the unique challenges small business owners face and provides clear, practical guidance to make compliance simple and stress-free.

The Synthesis of Tinnitus and Hypnosis Research

Exploring Hypnotherapy as the Missing Link to Greater Relief

Twenty years ago, science knew little about tinnitus, the persistent ringing in the ear. While research has advanced significantly, the 17-year lag between health discoveries and clinical application means a true solution remains distant.
We now understand many of tinnitus’ causes, mechanisms and subjective experiences. Its complexity makes finding a universal cure nearly impossible – what works for one person may not work for another.

Researchers now advocate individualised treatment, often combining physical and psychological approaches. Among these, cognitive behavioural therapy (CBT) is the most researched and widely recommended for management, coping and habituation.

However, alternative approaches remain significantly underexplored, whether alone or in combination. Hypnotherapy is one such approach. Despite multiple small studies showing quality-of-life improvement for about 70% of participants, the subjectivity of tinnitus, inconsistent study designs and methodologies hinder proper evaluation. As a result, hypnotherapy has been largely ignored by the tinnitus research community.

This presentation aims to change that. Hypnotherapy holds great potential to address tinnitus holistically, offering much more than just management and habituation.

By bridging the gap between current tinnitus and hypnotherapy research and practical experience, we will evaluate hypnotherapy’s potential as an individually targeted and non-invasive intervention for tinnitus relief.

Astrid Harms is a hypnotherapist and coach at www.soulessense.co in Amsterdam, working online with clients worldwide, specialising in challenging issues like tinnitus and chronic conditions. With a background in TV, media, and technical communication, she simplifies complex topics to make them easy to understand for anyone, and apply the insights in daily practice. Astrid loves to explore the connections between hypnotherapy, neuroscience, cognitive science, epigenetics, and mind-body disciplines. By integrating this knowledge into her sessions, she helps clients achieve significant improvements in well-being.

Accelerate Client Rapport Using Body Language

Having a good relationship with your client goes a long way to achieving rapid and successful change. By understanding and using body language during our client sessions, we can quickly build a good rapport and trust at a deeply subconscious level.

Derek is a working hypnotherapist with an online practice based in Central Scotland. Derek is also a freelance body language analyst working mainly within mainstream media. Some notable VIP subjects include Barack Obama and Vladimir Putin at the G8 Summit in 2013. Derek was hired to study and comment on the body language of Scotland’s First Minister, Nicola Sturgeon when she testified at the Alex Salmond criminal investigation. Recently OK! Magazine asked Derek to provide a live running commentary of the Royal family at Prince Philip’s funeral.

During this presentation, Derek explores the psychology of body language and linguistics and how it can be used to quickly put your client at ease and build trust. In his delivery, Derek will cover the importance of being one’s authentic self and provide examples of his own approach with clients. Derek will explain the use of mirroring, pacing and leading and the importance of language and listening. The talk is delivered in a fun and casual manner and supplemented with Powerpoint slides and audience interaction.

Derek Heron is a busy working hypnotherapist based in Central Scotland. Derek has had a life-long passion for psychology and has been performing magic and mind-reading for over forty years. Derek is also an author, keynote speaker and a freelance body language analyst. Working with mainstream media for well over a decade, he has contributed to hundreds of articles in newspapers, magazines and radio interviews.

The Menstrual Cycle: Why Hypnotherapists Should Consider It for Female Clients

In this talk, I will explore the critical role the menstrual cycle plays in women’s behaviour and physiology. I’ll highlight the importance of understanding hormonal fluctuations and why it’s essential to incorporate this knowledge into your hypnotherapy sessions. For example, the luteal phase can lead to increased anxiety and sleep disruptions, while ovulation can bring heightened confidence.

By understanding these changes, you can tailor your approach to each phase of the cycle, enhancing the effectiveness of your hypnotherapy. Failing to consider the menstrual cycle can lead to missed opportunities for deeper insight, less effective treatment, and potential frustration for clients who feel misunderstood or unsupported.

Aligning your sessions with the body’s natural rhythm allows you to support your clients more impactfully, fostering better outcomes and stronger therapeutic rapport.

This talk aims to encourage a more holistic and personalised approach to therapy – empowering both you and your clients by recognising the influence of fluctuating hormones on the body.

Juliet Hollingsworth is a hypnotherapist with nearly two decades of experience and a passion for blending evidence-based methods with deep, intuitive insight. Additionally, Juliet leads Journey of a Young Woman, a programme that empowers girls to navigate the path from childhood to womanhood. Drawing on cross-cultural wisdom and modern approaches, the programme empowers girls to understand their changing bodies and navigate the emotional and physical transformations they experience. The programme helps young women connect with their authentic selves, build confidence, and embrace their natural rhythms as they step into adulthood.

The Orgasmic Mind

Unlocking Deep Trance for Pleasure, Confidence & Transformation

What if your subconscious held the key to unlocking limitless pleasure, unshakable confidence, and deep personal transformation? In this revolutionary live demo session, Alexandra Holovitz—Orgasmic Hypnotist—invites you to explore the powerful intersection of hypnosis, erotic embodiment, and subconscious reprogramming.

Discover how pleasure-based hypnosis can be used to rewire the mind, expand sensory awareness, and break through deep-seated blocks around sexuality, self-trust, and empowerment. You’ll learn how to activate the body’s natural pleasure pathways, dissolve shame, and harness sexual energy as a tool for confidence and success. Whether you’re a hypnotist, coach, or someone seeking profound personal breakthroughs, this session will shift your perspective on the mind-body connection.

This is not just theory—it’s an experience. Through guided exercise/live demo – mind-expanding insights -you’ll witness the power of trance in amplifying desire, deepening self-awareness, and unlocking profound transformation. Join Alexandra for this captivating journey and leave with practical tools to integrate pleasure and deep subconscious change into your own life and practice.

Alexandra Holovitz – Sex Coach & Orgasmic Hypnotist. Alexandra is a highly skilled hypnotherapist, sex coach, and subconscious reprogramming expert, specializing in orgasmic hypnosis and erotic embodiment. With 7 years of coaching experience, she helps high-achieving men and women rewire pleasure pathways, dissolve sexual shame, and expand their orgasmic potential. Her expertise blends deep trance hypnosis, tantric sensual embodiment, and subconscious transformation, positioning her as a leading voice in pleasure-based hypnosis for empowerment and confidence. As the CEO of Alexandra Guru, Alexandra has been published on erotic hypnosis in Brainz Magazine sharing her insights on the power of handsfree orgasms.

Treating Veterans: A Unique Perspective

Jerry, a unique hypnotherapist with a military background, will share his experiences in conflict zones. His focus on treating PTSD and FND will provide therapists with valuable insights into these disorders and the mindset of veterans.

Jerry will discuss what veterans consider normal in a conflict zone, offering examples and explaining how this can impact their lives later on. He will also highlight the challenges they face and the treatment options that often fall short of effectiveness. Additionally, he will share the obstacles he has encountered in convincing the military and military charities to adopt hypnotherapy as a treatment option.

Finally, Jerry will delve into the hypnotherapy techniques he employs to treat PTSD and FND.

Jerry is a veteran of the UK Royal Navy seeing active service in the Falklands, Kosovo, Macedonia, Sierra Leone and Iraq. A hypnotherapist since 2015 focusing on PTSD and Functional Neurological Disorder (FND). He published articles treating FND in 2017, 2019 and 2024 in Australia, UK and USA. A presenter at the 2019 AHA World Hypnotherapy Conference working with Veterans, and in 2025 with various Australian Hypnotherapy Associations talking about successfully treating FND.

The Perimenopause Brain Reclaim – a HypnoMindful solution for powerful change

Symptom soothing to create a powerful peri pathway

This talk highlights the profound yet widely misunderstood reality of perimenopause: a brain-driven hormonal transition beginning as early as age 35. At any given time, approximately 1.2 billion women globally navigate perimenopause, often without sufficient knowledge or support. Untreated symptoms cause profound disruptions: abandoned careers, relationship breakdowns, and a disturbing upward trend in women considering ending their lives.

Jo aims to highlight the neuroscience of Perimenopause, the massive demographic urgently in need of skilled hypnotherapy practitioners – a demand that’s rapidly growing as perimenopause gains greater media attention (and rightly so!). Drawing from extensive client experience with thousands of women and co-leading a global community of over 135,000, Jo will demonstrate how a HypnoMindful approach, blending hypnotherapy, mindfulness, self-compassion, breathwork, and somatic practices, is uniquely positioned within a biopsychosocial framework, to help women soothe their symptoms, regain mastery over thoughts, rebuild their sense of identity, enhance emotional resilience, and reclaim this precious phase of their lives.

Jo Jones is a mindfulness teacher, clinical hypnotherapist, and co-director of the Perimenopause Hub, an empowering global community of over 140,000 women. Jo trained extensively with the fabulous Paul McKenna in 2023 and blends many of his techniques into her work. Drawing from extensive clinical experience and personal insights, Jo specialises in helping women overcome anxiety, insomnia, brain fog, and emotional overwhelm during perimenopause. Her innovative HypnoHRT® method integrates hypnotherapy, mindfulness, self-compassion, breathwork, and somatic techniques, transforming perimenopause from a challenging transition into an empowering life pathway.

Deep Trance Identification – Dr. Raikov’s Method for Achieving Extraordinary Performance Results

You are probably familiar with various methods of enhancing your skills and abilities, aimed at achieving the best version of yourself. But what if there was a technique that enabled you to become a new version of yourself, acquiring skills and abilities you could never have acquired? Or to bring your current knowledge and skills to new levels previously unimaginable? Can a young, technically-minded engineer become a painter and have an exhibition in one year? Dr. Raikov discovered how to do that, and now you can learn the fundamentals of his method. Known in the Western world as Deep Trance Identification, this method has been used to great effect by many of the world’s top achievers. You will not only learn about this technique, how to use it with yourself and your clients, but also have the opportunity to experience it firsthand. Welcome to the world of what many people believe is impossible!

Sinisa Kruska is a Hypnotherapist and Mind Coach who works internationally with people from diverse cultures and backgrounds on their personal development and the promotion of physical, emotional and mental health. Originally trained in the natural sciences, he has expanded his knowledge into the fields of human mind, behaviour and spirituality. From an early age, he has been researching and applying various holistic healing modalities, integrating modern scientific knowledge with the ancient spiritual teachings of various traditions. With over 25 years of professional experience, the last 14 as a certified hypnotherapist, Sinisa has helped thousands of people recognise and unleash the hidden powers of their minds and use them to improve all aspects of their lives.

Collaborative care for stressed-out entrepreneurs: How to combine hypnotherapy with business advisory services

How YOU can support entrepreneurial well-being with powerful and ethical collaborations and referrals

Entrepreneurs, while a critical part of our economy, typically represent a small but growing segment of hypnotherapists’ clients. They face unique pressures that significantly impact their well-being, pressures rarely fully understood or addressed in traditional therapy. They’re juggling financial uncertainties, operational challenges, and the constant weight of responsibility for themselves and those who depend on them – employees, families, and clients. It’s a complex interplay and requires a specialised approach.

You will discover how business challenges and mental well-being are inextricably linked in the entrepreneurial world, and we’ll explore how spotting these challenges when collaborating with other professionals – accountants, mentors, business coaches – is crucial for your clients’ holistic health. I’ll show you how to empower them to create sustainable chang,e almost certain to reduce stress and improve their quality of life, personally and professionally.

We’ll examine the landscape of business advice, and you’ll learn how to integrate your hypnotherapy skills with the expertise of these specialists. Go beyond treating surface-level symptoms for entrepreneurs. Start empowering your clients to build healthier, more balanced businesses that support their mental and emotional health.

This is a rare opportunity to become a true advocate for entrepreneurial well-being and maybe pick up gems for yourself as a business operator.

Don’t miss it.

With 18 years of experience coaching business owners and executives worldwide, Vicki La Bouchardiere now integrates hypnotherapy into her practice. Her personal experience with mental health issues and traditional therapy fuels her dedication to promoting integrative care. She aims to spark ideas within other practitioners, helping them best serve their own entrepreneurial clients. Her work emphasises practical tools for sustainable change, stress management, and a collaborative, empowering client experience.

Mind Flipping Hypnotic Reframes

Have you ever noticed that your hypnosis clients often seem stuck in an unfavorable perception of reality? This can be frustrating as a hypnotist, because no matter how much effort you put in, these rigid patterns can hinder their progress towards a better life.

In this presentation, you will learn effective and subtle hypnotic reframe techniques that literally help them ‘flip’ their ideas, enabling them to easily adopt a new perspective on reality, one that leads to a happier, more fulfilled life.

And this can be achieved through the mastery of conversational hypnosis, using language strategies to bypass patient resistance and create pattern interruptions that can change everything. All this can happen even before a formal induction begins, as magic often occurs in an open-eye trance.

If you can help the client unravel these rigid perceptions of reality, he will trust much more in the therapeutic process, leading to very quick advances that will be extremely useful for your confidence as a hypnotist to increase.

Degree in Engineering (Ing.), Hypnotist, Certified Clinical Hypnotherapist (HPD), Hypnosis Trainer, Guest Appearance in TV and Radio shows, speaker in International Hypnosis Conventions and President of the Scientific Council of the Portuguese Association of Clinical Hypnosis and Hypnoanalysis (APHCH). Also an entrepreneur, founder and CEO of www.evolutionhypnosis.com®. Trained in hypnosis by personalities like: Anthony Jacquin, Larry Elman and Cheryl Elman, Roy Hunter, Teresa Robles, Edgar Barnet, and others.

Unlock the Power of Breath: How Dysfunctional Breathing Is Undermining Your Success

As hypnotherapists, our voice is our most powerful tool—but have you ever considered how your breathing impacts your presence, authority, and effectiveness? Functional breathing is the foundation of calm, control, and connection, yet most people—including hypnotherapists—unknowingly breathe in a way that weakens their impact.

This isn’t another breathwork trend. Functional breathing is a science-backed, lifestyle approach that optimizes health, mental clarity and performance.
In this session, you’ll discover how improper breathing can undermine your performance, and even contribute to stress and fatigue particularity if you struggle with less than optimum health on a daily basis. More importantly, you’ll learn how to retrain your breath for mental clarity, enhanced focus and performance PLUS learn a simple technique to calm and focus your mind and build resilience

But the benefits don’t stop with you—this is a skill you can teach your clients to regulate anxiety, enhance sleep and improve overall well-being. With simple, practical techniques, you’ll walk away with tools to integrate functional breathing into your practice, helping your clients access lasting transformation.

Expect a blend of science, demonstration, and application, whether you’re a seasoned hypnotherapist or just starting out, this session will give you a simple and effective practice and give you an edge in your practice and performance.

Kerry Madgwick is a Certified Hypnotherapist, Holistic Nutritionist, and Trauma Release Specialist with over a decade of experience in integrative healthcare. As the creator of the Reset & Thrive Method, she combines hypnotherapy, breathwork, and functional nutrition to address the deep connection between trauma and physical health. As a speaker, she has appeared on the Mindset Matters Radio Show and is an official participant in global wellness events, such as the 8th World Wellness Weekend and Author of If You Believe You Can Heal Yourself, You Can, she empowers lasting transformation through a trauma-informed, mind-body approach to wellness.

Hypnodent

Hypnosis in dentistry

Last year, we conducted research on the use of hypnosis for specific dental procedures. We examined the effect of hypnosis on increasing jaw mobility and the effectiveness of hypnosis in neutralising trismus. And while we expected the use of hypnosis in these areas to be very useful, the research results surprised us.

To the best of our knowledge, after searching the PubMed and Google Scholar databases, it turns out that we were the first team in the world to research hypnosis in relation to these specific procedures (Dawson manoeuvre, EMG)

During UKHC 2025, I want to share the results of this research with you and go a step further. I want to give you a point of reference in how many fields and disciplines of medicine, physiotherapy or sports, hypnosis will find new applications. Especially that data is amazing.

Artur Makieła is a hypnotist and hypnotherapist. As a co-founder of the Professional School of Hypnotherapy, he helps hypnotists gain knowledge and skills to build and improve a strong therapeutic brand. By the media, he is referred as the most renowned hypnotist in Poland. The star of the BBC TV program "You're Back in the Room" in Poland. Stage hypnotist, host of his own show Mental Theatre of Hypnosis. He performs at the largest festivals, conferences and corporate events. Trainer of NLP and public speaking, 5 times TEDx speaker. Hypnodontics researcher.

A Practical Use for Rapid Induction in Clinical Hypnosis

Functional Neurological Syndrome Disorders

Your client has a medical symptom, but physicians have ruled out a medical cause. Functional Neurological Syndrome – or Conversion – disorders are a standard diagnosis, but there is no standard treatment.

We’ve been dealing with FNSD for a long time. In 1777, Franz Anton Mesmer cured Maria Theresia von Paradis, courtier of Empress Maria Theresa, of her blindness – this began the modern age of hypnosis. In 1882, Jean-Martin Charcot, the father of neurology, presented his findings relating hypnosis and hysteria to the Académie des Sciences, marking a significant moment in the scientific recognition of hypnosis.

Good news: hypnosis is a great neurological fit for treating FNSD. More interesting: Rapid hypnotic induction actually helps! We will explore how hypnosis works in the brain, how this relates to specific treatments, and how to perform and use rapid induction in your practice. The presentation will focus on practical demonstrations of the process.

Dr. Fredric Mau (D.Min. M.A. M.Div., LPC, LPCS) recently contributed to an upcoming edition of Essential Psychopathology and Its Treatment, a psychiatric textbook published by Norton. He has served on the medical faculty of a psychiatry residency program, has written three books, and is an international keynote speaker on hypnosis and mental health counseling. In clinical practice for over 20 years, he brings solid practical experience and academic research to his presentations.

The Clinical Application of Hypnosis with Clients Diagnosed with Cancer

And undergoing Cancer Surgeries and Treatments

Clinical Hypnosis is used successfully within our Practices to support clients living with cancer, helping them to cope better with surgeries and treatments, and with the symptoms and side effects from Radiotherapy and Chemotherapy. During this presentation, I will talk with you about how hypnosis can be used in our practice rooms with clients with cancer, and what, in particular, we can help them with. And importantly, what we wouldn’t do during a hypnosis session.

Clinical hypnosis is now being trialled more and more within NHS Hospitals, including in supporting patients going through increasingly frightening treatments and surgeries for cancer. I will take you through the latest research into how the NHS are using Clinical hypnosis in this field, and the exciting research that is being done.

When I left the UKHC in November 2023, I didn’t know that within a fortnight, I would be diagnosed with breast cancer. During 2024, I had a major surgery, cancer treatments, and a second major surgery following UKHC 2024. I got to know my Oncology team well. They knew my work and how I used self-hypnosis to help with cancer surgeries and treatments, and to promote better healing and outcomes. They invited me to join their research team as a Clinical Hypnotherapist in the Clinical Trials within the NHS Hospital. It is a privilege, especially with clinical trials being a key part of medical progress. I look forward to sharing some findings with you. There will also be a live demo.

Julie May is a Lecturer in Clinical Hypnotherapy and Psychotherapy, teaching the HPD, and post-graduate CPDs; also teaching staff from CAMHS, NHS, Social Services. Julie is a Supervisor with the NCH supervising Hypnotherapists and Psychotherapists. Julie also works as a Private Tutor, preparing Hypnotherapists to take the HPD with the NCH. Julie studied a degree in the Psychology and Philosophy of Education at the University of Manchester, is a Person-Centred Therapist and for twelve years a Hypnotherapist.

Live On Stage Interview

In this year’s interview, Paul McKenna will take the stage for a live interview with Adam Eason. They’ll discuss all things hypnosis, including Paul’s relationship and thoughts about hypnosis, as well as a range of other topics.

Paul McKenna, Ph.D. is a Master Trainer in NLP and a Havening and TFT practitioner. He now has a worldwide online hypnotherapy training organization in conjunction with Mind Valley. He has worked closely with Dr Richard Bandler, the co-creator of NLP, for the last 35 years. He was named by the Sunday Times as one of the world’s leading and most important modern gurus alongside Nelson Mandela and the Dalai Lama. He is one of the world’s bestselling authors, selling 15 million books in 35 different countries. He has worked his unique brand of personal transformation with Hollywood movie stars, Olympic gold medalists, rock stars, leading business achievers, and royalty. Over the past forty years, Paul McKenna has helped millions of people successfully quit smoking, lose weight, overcome insomnia, eliminate stress, and increase self-confidence. In the last decade, he has specialized in treating trauma and PTSD.

From Nervous to Natural: Mastering the Fear of Performing Hypnosis in Public

How to Build Confidence, Overcome Doubt, and Hypnotize with Ease

Do you hesitate when it comes to hypnotising people in public? You’re not alone. Many hypnotherapists I talk with, even those with years of experience, struggle with nerves, self-doubt, and the fear of failure when performing outside their comfort zone. This talk is designed to help you break through those mental blocks and step into hypnotic confidence.

You’ll discover the psychology behind performance anxiety, why it happens, and—more importantly—how to overcome it. Learn how to reframe failure, handle resistant subjects, and project authority even when you’re unsure. We’ll explore the Confidence Loop, a proven method to build self-assurance, and how to use mental rehearsal to reprogram your mind for success.

Through live demonstrations and practical video examples, you’ll gain practical tools to stay in control, handle scepticism, and recover gracefully from a “missed” induction. Whether you want to perform on the street, in a therapy room, or on stage, this session will equip you with a step-by-step strategy to go from hesitant to hypnotic master.

By the end of this talk, you’ll have the mindset, techniques, and confidence to hypnotise anyone, anywhere—without fear.

Turan Mirza has 15 years of experience in hypnosis, with over 8 years in full-time hypnotherapy. What began as a hobby evolved into street hypnosis, leading to paid entertainment. As his skills grew, Turan transitioned into therapeutic hypnosis, helping people transform their lives. He still performs street hypnosis and trains others in this essential skill, empowering individuals to unlock their potential and understand the significance of street hypnosis in the wider hypnotherapy field.

The Dual-Mode Elicitation Model™ – A Science-Based Framework for Hypnotic Communication

DEM: The Cognitive Science of Hypnotic Influence

What if you could predict and control how a subject receives and responds to hypnotic suggestions?
What if hypnosis wasn’t just an art but a precise, science-based framework designed to enhance communication, deepen trance, and reduce resistance? Introducing the Dual-Mode Elicitation Model™ (DEM).

DEM is the bridge between cognitive science and hypnosis, offering a structured yet flexible approach to amplify hypnotic influence. Rooted in dual-process theory, cognitive load management, and strategic communication, DEM provides a practical roadmap for shifting between directive and exploratory modes to match a subject’s cognitive state – maximising compliance, engagement, and transformation.

What You’ll Learn:
✔ The Cognitive Load Trap—Why resistance happens and how to bypass it effortlessly.
✔ System 1 vs. System 2 Thinking—How they determine hypnotic depth and how to use them in real time.
✔ Precision Hypnosis—How to structure induction, deepening, and suggestion for maximum impact.
✔ The Neuroscience of Suggestion—How to tailor hypnotic delivery for different client types.

EXCLUSIVE BONUS: Every attendee will receive a complimentary copy of The DEM Manual: A Science-Based Guide to Communication Techniques!

Whether you’re a seasoned professional or new to hypnosis, this session will redefine how you see hypnotic communication. Join us for a mind-expanding deep dive into the science of hypnosis – and leave with a revolutionary new framework for influence and transformation!

The Dual-Mode Elicitation Model™ (DEM) has now been published on the Social Science Research Network (SSRN), part of Elsevier’s global academic network – reinforcing its scientific contribution to hypnosis, cognitive science, and strategic communication.

Frankie Mooney is a pioneering developer, author, and thought leader in psychotechnology and strategic communication. With 25+ years of expertise, he has advised governments, corporations, and educators on optimizing psychological processes for influence and transformation. A graduate of HMI Los Angeles, he received the Director’s Award for Remarkable Performance in Professional Practice. The creator of the Dual-Mode Elicitation Model™ (DEM), he redefines hypnotic influence, deepens client receptivity, and unlocks the missing key to strategic communication and cognitive change.

Can An Altered State Tell Us Anything About ‘Unaltered’ Consciousness?

Despite continued research into the issue, the precise manner in which a large cluster of neurons delivers a sense of consciousness remains a mystery. Hypnosis has been described as an altered state of consciousness. If we could determine in what ways it is altered, then that may give us a lead into explaining the unchanged original. One of the biggest changes is to the sense of volition; people feel that things ‘just happen’, without their input. That could be a good starting point – except that therapists say, “Don’t worry. You can’t be made to do anything against your will!” Oh dear, it’s not going to be easy!

Peter is retired now, but continues to take an interest in research; he was in at the start of a newly-established group in Oxford, focussed on the consciousness issue. It was at Oxford that he gained his doctorate, and then embarked upon a varied career, based around research, both in academia and for the Ministry of Defence. He was a keen science communicator, for several years running the Psychology Section of the British Science Association. He is also a Fellow of the Royal Society of Medicine, and is a past-president of their section for Hypnosis and Psychosomatic Medicine.

Winning the Mind Game

Rewiring Athletes' Cognitive Distortions with Hypnosis

Athletes push their bodies to the limit, but their biggest opponent is often their own mind. Cognitive distortions can sabotage performance, undermine confidence, and fuel self-doubt. Please join Joni for an engaging and practical session where you’ll discover how to easily identify and transform these mental blocks using hypnosis. Learn why cognitive distortions are so prevalent, how they impact performance, and how to use your hypnotic skills to create powerful hypnotic shifts.

Through real-world examples, hypnotic techniques and practical strategies, you will gain the tools to help athletes break free from self-sabotaging thought patterns and perform at their best. Whether you work with elite competitors or age-group athletes, this interactive session will give you a game-changing approach to mental resilience and peak performance. Joni will share case studies and examples that demonstrate the importance of these cognitive discoveries for the athletes and how much they value the insights. See how much fun they have disputing and rewiring their thoughts through the hypnotic process and how their changes positively influence their lives – in and out of sports.
Joni will also present the common cognitive distortions of hypnotists that tend to hold them back from working with athletes. Athletes need our services to help them navigate the challenges that are unique to competitive sports. Join this session to eliminate those cognitions and get to work helping them.

Joni Johnston Neidigh is a Licensed Mental Health Counselor in the state of Florida and has been in private practice for over 30 years. Joni is also a Certified Clinical Hypnotist and ICBCH Trainer who specializes in athletic performance. She has mentored and hypnotized individual athletes, coaches, and teams from age-group to Olympians and professionals. She is best known for her extensive experience traveling to deliver her signature “team talks” about the power of the mind. Joni works with supports teams, corporate events, conferences and coaches’ clinics. She has hosted international coaches and teams including Spain, Japan, Brazil, Australia, Scotland, Canada, and more. Joni is an award-winning hypnotherapist and psychotherapist and an international best-selling author. She shares her passion with other hypnotists and clinicians through her Gold Medal Mental Toughness Sports Hypnosis Certification training program which is offered online and live at selected conferences. Joni teaches an inner coaching model that involves working with athletes over sessions, seasons, and sometimes careers.

The Long Goodbye: Navigating Grief in the Face of Terminal Illness

Grief is not always a single moment of loss—it can unfold over months or even years as we care for a loved one with a terminal illness. This experience, often called the “long goodbye,” carries a unique emotional weight, blending sorrow, uncertainty, and anticipatory grief. Unlike sudden loss, this prolonged journey can lead to exhaustion, anxiety, and deep emotional strain for those left behind.

This presentation will explore the complexities of the long goodbye, focusing on the psychological impact of prolonged caregiving and the grief that comes with witnessing a slow decline. Participants will gain valuable insights into managing the uncertainty, emotional exhaustion, and anxiety that accompany this form of loss. Through practical strategies and therapeutic approaches, including hypnosis, we will examine ways to help clients find resilience, process their grief, and ease their emotional burden—allowing them to move forward with greater clarity and compassion.

Dr Sue Peacock is a leading Consultant Health Psychologist. She has an extensive track record of supporting clients with persistent pain, sleep disorders, physical health problems, dental and medical phobias, anxiety and clinical depression. She runs her own thriving independent practice, providing specialist psychological therapy to clients and training programmes for health professionals. Sue is also a published best- selling author and has been featured in academia and regularly by the media for her work.

From Fragmentation to Wholeness through Hypno-Physis

A trauma-informed brief therapy approach to Psyche ‘Defragmentation’, working (hypno-)therapeutically with the traumatised Inner Child

Trauma changes the brain. So does hypnosis…

Developmental trauma is the pervasive sense of threat and unsafety that a child experiences when subjected to overwhelming interactions, leading to dissociation and psyche fragmentation.

Trauma is not ‘the event’ as such, but the resonance in the body of a perceived threat – the source of unsafety. It is a fact that no caretaker was able to help the child process the overwhelming emotions resulting from a ‘small t’ or ‘big T’ event, which leads to trauma.

The memory encoding function of the hippocampus is affected by the intense emotions associated with traumatic stress. The devastating intensity of a traumatic experience generates implicit, unprocessed memories. Cortisol release inhibits the consolidation of explicit memory, while the amygdala’s activation and adrenaline release facilitate the formation of implicit memory.

The implicit memory is a ‘frozen past’ leading to psyche fragmentation or trauma splits, often only felt somatically (stored in the body), but not accessible through cognitive-oriented talk therapies.

It is in the skilful alchemy of the implicit memory becoming explicit that trauma resolution resides…. (including preverbal trauma).

Hypno-Physis comes to orchestrate a (hypno-)therapeutic ritual that allows for a gentle exploration of early scenes, leading to catharsis, cognitive-behavioural reframe and a powerful redecision process that changes the future by restoring the ability to live in the present.

Transpersonal psychologist, clinical hypnotherapist and urban mystic, dr. Anemona Peres left a 20+yrs international career as police psychologist and applied psychology lecturer for law enforcement, to follow her passion: bridging science and ancient wisdom in her clinical practice, drawing from a wide range of modalities, i.a: gestalt, TA Redecision, parts work, NLP, RTT, relational neuroscience, transpersonal psychotherapy, systemic constellations, core shamanism. Dr. Peres is a master hypnosis trainer, registered supervisor, counsellor, author, researcher and educationalist.

Hypnotherapy for relationship break-ups

The pre-talk or pre-induction talk, is a vital element of a successful hypnosis session

Hypnotherapy for relationship break-ups can be a powerful tool to help individuals process their emotions and move forward. This therapeutic approach uses hypnosis to access the subconscious mind, allowing individuals to uncover and address deep-seated feelings of grief, anger, or insecurity that may arise after a breakup. By working through these emotions in a safe and supportive environment, hypnotherapy can assist in building self-esteem and resilience. It can also help reframe negative thought patterns and enable individuals to gain a clearer perspective on their relationships and personal growth. Ultimately, hypnotherapy can facilitate a healthier emotional transition, empowering individuals to embrace new beginnings with confidence.

Jimmy Petruzzi - Gradute Membership of British Psychological Society (BPS), Fellowship of the Higher Education Academy (FHEA), University Lecturer, award-winning coach, Hypnotherapist, bestselling author, award-winning speaker, radio broadcaster, musician

New Code NLP Games For Creating Altered States (up time trance)

Experiential left brain/right brain integration games to induce a state of peak performance/ uptime trance

Will be introducing New code NLP Experiential Games which can naturally alter the state of a client from beta to alpha. This helps the therapist in accessing peak performance states which is a state of no internal dialogue.

And the best part about these games is the fact that it can be applied for an 8 year old to a 80 year old. Moreover these peak performance games will make the job of a therapist to induce trance. It’s also highly effective for the least suggestible subjects who are too analytical.

Once an individual access the peak performance state you will see a visible shift in their skin tone, muscle tension, pupil dilation, voice modulation, breathing pattern and much more.

Magical Rafi is an International NLP Master Trainer, Holistic Healing Therapist, Corporate Trainer & Professional Story teller with more than 20 years of experience working with thousands of clients from 30+ countries. He has brought about deep shifts in people who have been diagnosed with clinical depression, phobias, anxiety disorders and many other psychological challenges. He uses NLP, Hypnosis, Gestalt and Reverse Psychology in his work therapeutic approaches. Rafi is the only trainer who has facilitated training session for both Indian Army and Indian Navy.

Hypnosis For Allergies And Mind-body Issues.

Actual Live Client Session with Testing On Stage

Allergies can be viewed as a phobia of the immune system. Quite simply, the mind-body intelligence makes a mistake. It’s possible to work with allergies much in the same way you would work with a phobia or chronic pain.

In this presentation, I will share client case stories as well as a demo with someone live on stage, as well as a test.

I am a NLP and Hypnosis Trainer who has run a full time private practice seeing clients for the last 28 years. I teach a model I call the Psychological Illusion Model internationally and I am the author of the books Provocative Hypnosis (2008) and Provocative Suggestions ( 2015 ). I have spoken at the UKHC fine times in addition to a few other conferences.

From Panic to Peace: Shall I prescribe Hypnotherapy or sedatives for Anxious/ Phobic Patients

Anxiety and phobias can be debilitating, affecting patients’ quality of life and making even routine medical or dental visits overwhelming. As professionals, we often face the question: should we rely on pharmacological interventions, or can hypnotherapy offer a more sustainable, long-term solution? This engaging and thought-provoking presentation will explore the critical decision-making process behind choosing hypnosis or sedatives for managing anxious and phobic patients.

We will delve into the mechanisms of both approaches, uncovering how hypnotherapy can rewire fear responses and build patient resilience, while sedatives provide immediate but temporary relief. What are the risks and benefits of each? When should we prioritise one over the other – or is there room for both? Through real-world case studies and clinical insights, we’ll examine their effectiveness, safety considerations, and long-term impact on patient care.

This session is designed to challenge traditional perspectives and encourage a deeper understanding of patient-centred anxiety management. Whether you’re a hypnotherapist, medical/dental professional, or clinician seeking to refine your approach, this lecture will provide valuable insights into evidence-based strategies for guiding patients from panic to peace. Join us for a compelling discussion that could reshape the way you approach anxiety and phobia treatment in your practice! Do you want to see if we can even drop the Sedatives to Zero?

Dr. Munir Ravalia is a lecturer in Pain Management and Conscious Sedation at the Royal London Dental Hospital. Holding a medical diploma in Clinical Hypnotherapy, he has successfully integrated hypnosis into the undergraduate curriculum. With extensive experience in both hospital and practice settings, Dr. Ravalia primarily treats patients with complex psychological needs, including severe anxiety, dental fear, and phobias related to the clinical environment. In addition to his clinical work, he trains medical professionals in the application of hypnotherapy within a clinical context, helping to bridge the gap between traditional sedation techniques and psychological interventions.

Active-Alert Hypnosis: How to skyrocket your client satisfaction

Hypnosis induction through movement instead of relaxation

This workshop shows you the quantum leap of active-alert hypnosis (AHH) (hypnosis through movement) and how you can use cutting-edge knowledge about flow experience directly for your success with your clients.

In the last five years, AAH has developed massively. So if you want to know what the current state of the art is and how it is linked to the experience of flow – one of the most important success factors of all – then this workshop is an absolute must. Here you will get the latest research and learn how you can use this knowledge directly for yourself and your results.

Contents:

a) Short overview of AAH: What it is, how it is created and what experiences have been made so far.
b) Group hypnosis session
c Latest experiences and research (AAH while running, AAH while learning, AAH while writing, AAH in physiotherapy, AAH for restless legs, mobilisation of the marginalised through AAH, AAH for completely demotivated clients, etc.).
e) Handling new movements (e.g. hands)
f) How to establish the inner search for flow with every client in every session, with a demo

The aim is to give participants more options for helping their clients to stop playing the role of the victim and start playing the role of the actor. This involves establishing a relentless focus on solutions in the thinking of both the hypnotist and the hypnotised.

You will learn how to help your clients escape the role of the victim attending help and catapult them into the role of true doers.

More entrepreneurship, more freedom, more innovation and creativity. These were the things I wanted to achieve when I set up my own business as a coach, consultant, therapist and expert in 1998. Before that, after studying social sciences and conducting field research, I spent 15 years at the Red Cross as a programme manager and head of department for personnel recruitment and management, strategy processes, training and financing. I specialised in crisis management and cooperation in the health sector. As an independent expert, I have worked with several European companies and organisations, including DaimlerChrysler, DHL, Swisscom, UBS AG and the German and Swiss governments. Since 1991, I have conducted over 15,000 solution-focused sessions as a trainer, coach and therapist. For 15 years I have been helping people in their jobs to achieve more FLOW, i.e. maximum performance with maximum well-being. I was also an active part of the groundbreaking Hypno-Science project at the University of Zurich, an expert consultant for research in the field of active-alert hypnosis for a study at the Charite Hospital in Berline, and a board member of the Swiss Professional Association for Hypnotherapy.

You Can’t Fake It ‘Til You Make It

Helping Women Overcome Anorgasmia with Hypnosis

Women are often encouraged—implicitly or directly—to “fake it” until they somehow find their way to orgasm. Yet, when it comes to anorgasmia, faking it only deepens the disconnection. Behind the inability to orgasm lies a more intricate story: one woven from shame, cultural expectations, trauma, and the silent burden many women carry around their sexuality.

In this bold and empowering presentation, Kaz Riley shares how clinical hypnosis can be used to help women break free from this cycle and actually make it – on their terms. Through Kaz’s clinical lens, you’ll explore how re-education and shame-release form the foundation for healing, how sensual embodiment can be restored, and how the right hypnotic interventions can reignite a client’s innate capacity for pleasure and orgasm.

This session will also touch on the subtle but vital link between clinical and ethical erotic hypnosis, offering a safe, professional route to support women in reconnecting with their bodies and stepping into genuine sexual empowerment.

Expect to leave with fresh perspectives, clinical insights, and a deeper understanding of how hypnotherapy can move beyond symptom management and toward helping clients create real, lasting sensual change.

Kaz Riley is a leading sexual freedom coach and author of the bestselling book Woman. She is the creator of the renowned Sexual Freedom Hypnosis Programme and is internationally recognised for her expertise in sexual wellness hypnosis. Kaz is dedicated to helping people overcome sexual issues, build confidence, and reclaim pleasure in their lives. With a reputation as a trailblazer in her field, she continues to inspire and educate individuals and professionals across the globe.

The Role of Imagination in Healing

How to Harness a Child’s Natural Ability to Change

Are you ready to make a real impact on a child’s emotional well-being? Whether you’re looking at it as a parent, educator or professional working with children, this powerful session will give you the tools to help children overcome anxieties, build self-confidence and develop lifelong emotional resilience.

Did you know that from birth, children absorb everything around them, shaping their subconscious beliefs, emotional responses and how they see themselves and the world around them? Nurturing and positive experiences help children grow into confident, emotionally strong individuals. However, stress, criticism and emotional neglect can lead to limiting beliefs like “I’m not good enough” or “The world is unsafe” – manifesting later as anxiety, low self-esteem or social difficulties.

During this talk and presentation, I will discuss practical, science-backed techniques to enable you to pick up simple, powerful strategies which help children rewire negative beliefs and build confidence. As a thank you for listening, I will bestow a special gift for attendees, a complimentary tool you can use when working with children.

There’s no boring theory! It’s packed with real-life examples, case studies and techniques that really WORK. These approaches are not just theoretical – they have been successfully used to help countless children break free from limiting beliefs, reduce anxiety, and build emotional resilience.

I am Les Roberts, specialising in helping children understand and manage their emotions. With expertise in Hypnosis and other methodologies, I support children’s wellbeing through tailored sessions and classes. In collaboration with schools and professionals, I promote early intervention and educate staff to encourage a child to thrive. I'm extremely passionate about making a difference and my overall objective is to develop innovative approaches to empower young minds with confidence, resilience and emotional balance to enable children to have a brighter future.

Hypnotherapeutic approach to Guilt – towards Self-Compassion and Self-Love

Unhealthy guilt can quietly sabotage emotional well-being and limit a person’s capacity to grow. This session explores how to address guilt in a strategic and therapeutic way, increasing not only emotional relief but also a client’s sense of self-efficacy—the belief that they can make meaningful changes in their lives.

You’ll learn how to use hypnotherapeutic techniques such as hypnodrama and inner child work to help clients deconstruct and release lingering guilt, reconnect with compassion, and build a stronger, kinder inner dialogue. The focus is on creating space for healing and helping clients step into a more empowered and self-loving version of themselves.

With a degree in communication sciences, Mario has worked in this field for over 20 years, collaborating with some of the largest multinational adverising and communication companies, in areas such as strategic planning and consumer behavior. At the same time, he began teaching and providing professional training in communication, marketing, entrepreneurship, motivation and leadership. In 2001 he began his training in hypnosis and hypnotherapy, focusing on the motivational axis, with the London College of Clinical Hypnosis, in Portugal and the United Kingdom. Since then in the area of ​​clinical hypnosis/hypnotherapy, and until 2008, he collaborated as a supervisor and trainer at the London College of Clinical Hypnosis in Portugal and Spain. He has also taught in Malaysia for LCCH-UK. He was a founding member of the Portuguese Clinical Hypnosis Association and a full member of the British Society of Clinical Hypnosis. In 2008 he created his own certified professional training project Hypnos/Association-Portuguese Group of Hypnosis and Motivation, of which he is president, and the pro-associative directory of therapists Portuguese Group of Hypnosis and Motivation, of which he is coordinator. He currently works personally in several cities in Portugal, both with Portuguese clients and those of other nationalities. And online with customers in various parts of the world.

Closing Keynote Presentation

Join us as we wrap up the convention with an inspiring and thought-provoking keynote from internationally renowned hypnotherapist, Scott Sandland.

Scott Sandland was recognized in the 1990s as the world’s youngest hypnotist and has spent the decades since pushing the boundaries of the profession—applying disruptive innovation to serve humanity. He co-founded HypnoThoughts Live, now the largest hypnosis convention in the world, and built HypnoThoughts.com, which became the most expansive free hypnosis resource of its time.

His clinical background spans hospitals, rehab centers, dental and medical offices, outpatient programs, and private practice. He also served as Executive Director of a mental health clinic. Scott has presented on stages around the world, speaking on hypnosis, at-risk youth, emerging technologies, and the ethics of AI.

Known for championing disruptive innovation with a heart, Scott drives progress not for headlines, but to empower the people who serve others. His mission is simple: help people who help people.

Rewiring Trauma: Healing Emotional & Physical Patterns Through Hypnosis

Exploring the Mind-Body Connection in Adoption Trauma & Functional Neurological Disorder

Trauma isn’t just something we remember—it’s something we live. It shapes how we think, feel, behave, and even how our bodies function. Whether it begins before birth, as in adoption trauma, or results from life-altering events, like accidents leading to Functional Neurological Disorder (FND), trauma embeds itself deep in the unconscious, driving patterns we may not even realise are there.

This presentation explores how trauma rewires the brain and nervous system, influencing emotions, behaviours, and physical health. It explains why someone with early trauma may struggle with trust, abandonment fears, or identity, while another develops functional symptoms like seizures, tremors, or paralysis – all without an obvious medical cause. Trauma leaves its mark, but crucially, it is not permanent.

While research into hypnosis for both adoption trauma and FND is still developing, there is growing evidence of its impact on nervous system regulation, trauma processing, and functional recovery. More importantly, I have seen firsthand in my practice how hypnosis helps clients reprocess trauma, regulate emotional responses, and restore physical function.

Using real client experiences, neuroscience insights, and practical hypnotherapy techniques, I will demonstrate how hypnosis can rewire trauma-based patterns, create new neural connections, and facilitate deep healing – emotionally and physically.

John Scanlon is the founder of the Irish Hypnotherapy Conference and a recognised specialist in pre- and early childhood trauma, adoption-related hypnotherapy, and Functional Neurological Disorder (FND). With a successful practice in Wexford and online, he is committed to advancing hypnotherapy’s role in emotional and physical healing. As a trainer, John helps therapists develop their skills and deepen their understanding of trauma-focused hypnotherapy, ensuring more clients benefit from effective, client centred interventions.

Captivating Clients: Performance Secrets for Hypnotherapists

Engagement is everything in hypnosis and therapy. The way you present yourself, capture attention, and create an immersive experience can make the difference between a disengaged client and a deeply receptive one. In this dynamic session, magician, mentalist, and hypnotist Jason Simmons reveals how the principles of showmanship can transform your hypnosis practice.

Drawing from years of experience in live entertainment, Jason will share practical techniques to enhance your presence, build rapport instantly, and keep clients engaged throughout their sessions. You’ll discover how elements of performance—such as voice modulation, body language, storytelling, and pacing—can be seamlessly integrated into your practice to create a more compelling and effective hypnotic experience.

Whether you’re working one-on-one or leading group sessions, these strategies will help you maintain attention, establish credibility, and elevate your client’s journey. Walk away with fresh insights and powerful tools to make every session more engaging, memorable, and impactful.

Jason Simmons is a professional hypnotist, mentalist, and magician with a passion for the power of the mind. Returning for his third year at the UK Hypnosis Convention, Jason brings a wealth of experience from the stage and beyond. With a background in entertainment and psychological influence, his presentations are both insightful and engaging, offering a fresh perspective on hypnosis in performance and beyond.

Discovering Your Best Self from Hitting Rock Bottom

How Adversity can be Transformed into Authenticity

This presentation explores how adversity, grief, loss and change can serve as catalysts for discovering one’s best self.

Through a combination of storytelling, hypnosis principles, and practical tools, Dipti Tait and Toby Sillence will take you on a compelling journey from rock bottom to authentic transformation.

Toby will share his ‘Bear Story’, which he wrote during our ‘Find Your Flow’ Hypnotherapy Retreat in Bali – it’s a metaphorical tale of feeling stuck, unadventurous and trapped in a corporate jail – he had been working at Dyson for 9 years, increasingly feeling like an ‘inauthentic fraud’.

One month after returning from the retreat in July 2024, Dyson, with no warning whatsoever, made 1000 employees redundant, including Toby, throwing him into a deep, dark pit of grief and uncertainty.

Dipti will use Toby’s experience to explain the ‘Best Self Tower,’ her hypnotic model that illustrates how challenging experiences shake up our world and force us to rebuild. Drawing insights from her book Planet Grief and her expertise as a Solution-Focused Hypnotherapist, Dipti will demonstrate how solution-focused strategies can help turn ‘bad grief’ into ‘good grief’ — a transformative force that unlocks one’s true potential.

The session will be educational and personal, providing the audience with valuable tools, mindset shifts, and practical applications for their own lives as well with clients.

Toby has since qualified as a Generative Trance Coach with Stephen Gilligan.

Dipti Tait started her career working in TV – at the BBC in London. She swapped high-heels for a high-chair while her babies (now adults) were growing up - and retrained as a hypnotherapist. Nicknamed by Adam Eason as ‘The Darling of Breakfast TV’ – Dipti now runs a busy Hypnotherapy practice in the Cotswolds and see clients around the world on zoom. Dipti is the Author of Good Grief and Planet Grief and can be regularly found on the Breakfast TV sofa.

Calm, Confident, Resilient: Building an Emotional First Aid Kit for Children’s Wellbeing

Since the pandemic, children’s emotional well-being has been negatively impacted. Anxiety, low confidence, and emotional overwhelm are more common than ever, leaving many struggling to cope. As hypnotherapists, we have the skills to help—but how can we ensure our approach is practical, engaging, and truly makes a difference?

In this fun and interactive session, we’ll introduce our MindHack System, a unique integrated approach designed to help children feel more in control of their emotions, develop resilience, and build confidence.

At the heart of this is the Wellbeing toolbox, which is an Emotional First Aid Kit—just like the first aid kits we keep at home for physical bumps and scrapes, this kit is filled with simple, user-friendly tools to help children and families manage emotional challenges.

We’ll explore simple yet effective techniques that children and parents can use whenever they need a little extra support, empowering them to navigate life’s ups and downs with confidence.

Expect engaging discussion, practical demonstrations, and take-home strategies that will expand your skills and give you new ways to help young clients. If you’re ready to make a real impact on children’s wellbeing, this is a session you will want to be part of!

Julie Taylor and Marcia Eden are experienced hypnotherapists, and trainers based in the UK, with decades of combined experience working with adults and children. In 2021, they founded Hypno4Children, developing the MINDHACK system, an integrative approach for working with young clients. Passionate about children’s wellbeing, they are dedicated to empowering hypnotherapists to feel confident in working with young clients, helping the next generation build resilience, confidence, and a strong foundation for lifelong mental health.

Social Media, Mental Health, and Hypnosis: Breaking Free from the Digital Trap

In today’s hyper-connected world, social media is an integral part of daily life and work. Yet research increasingly highlights its negative impact on mental health, often creating anxiety, stress, low self-esteem or compulsive behaviours. As teen anxiety rises, many people find themselves mindlessly scrolling, struggling to detach and frustrated by the endless stream of information and comparison. For some, it borders on addiction.

Having experienced a forced break from social media myself, I was struck by the profound effects on my own wellbeing and business strategy. This personal insight, along with increasing research, inspired me to explore how hypnosis could empower individuals to create a healthier relationship with technology.

Here I’ll be talking about the hidden psychological effects of excessive social media use and how we can use hypnosis as a powerful tool in addressing the growing trend in digital dependency. I’ll offer fresh perspectives and practical strategies.

Join me to discover how hypnosis can help clients step away from digital overwhelm and reclaim balance in their lives.

My journey through life has led me from a corporate background to a heart-centred holistic practice in North Wales, working both locally and online. For the past 15 years I’ve dedicated my time to helping people overcome mental and emotional barriers to create meaningful change and live happier, healthier lives. Professionally, working primarily with midlife women, my work blends clinical hypnotherapy, Heal Your Life® coaching and other holistic modalities, providing an evidence-based intuitive service. Personally, I’m a creative at heart, with a love for storytelling, nature and learning.

How to hypnotise when they can’t visualise? (and more!) Techniques for working with aphantasic clients.

Ever had that sinking feeling when a client entered the room and said: “By the way, I can’t visualise”… or blurted out in the middle of a session: “I can’t actually see or feel anything!” …or told you after the session: “I didn’t do any of the things you asked me to do. I don’t think I can be hypnotised.” Sounds like… aphantasia!

About 4% of the population have aphantasia. They lack the ability to picture things in the mind’s eye. But it’s not just about visualisation! Most aphantasics lack mental imagery in one or more other internal senses, too (hearing, smell, taste, touch, movement).

Aphantasia impacts how people think, process emotions and recollect events. Though aphantasia is seen as a ‘neutral neurodivergence’ rather than a disability, it can present as a challenge under certain circumstances. One of these is accessing therapeutic practices based on guided imagery – think common hypnosis practices!

For aphantasics, some commonly used hypnotic techniques can pose a serious barrier to experiencing and benefiting from hypnosis – which, as an aphantasic herself, Paulina soon realised when she started training in it. This led her to start researching and testing what works best for aphantasic clients.

In this presentation, Paulina will share her top tips for working with aphantasics. You will leave the presentation with a solid understanding of what aphantasia is, how to recognise it, and what techniques are most effective in working with aphantasic clients.

Dr Paulina Trevena is a hypnotherapist, ADHD coach and researcher. After years of working in academia, Paulina discovered the world of hypnosis and was hooked! She now runs a personal development business No Woo Woo! Paulina, who is neurodivergent with aphantasia and ADHD, specialises in supporting people with these conditions. She is on a mission to develop best practice for working with aphantasics in hypnotherapy and raise awareness of aphantasia in the therapy world.

Getting Dirty (and Clean)

The Generative Interplay of Clean Language and Suggestionism in Hypnotic Changework

Back around 2007 I trained in Clean Language and symbolic modelling and, without question, it was something of a game-changer for my client work. Indeed, for the longest time I would say “if you take away all my tools, leave me with Clean Language!”

In the main, the point of working cleanly is to avoid offering ‘content’ (ideas/frameworks etc.) that are a mismatch for the client (both where they are and the kind of outcomes they will value), but there are advantages beyond just that (which we will look at in this session). Generally speaking, the ethos of ‘clean’ is good, but also significantly limiting (especially for ‘suggestionists’ – those informed by the work of Erickson or other ‘post-Nancy’ schools of hypnosis).

Well, for me Clean and Suggestionism are like yin and yang and when woven together in a generative interplay they support and inform each other.

In this session we are looking at how this works via both discussion and demonstration.

James Tripp is an internationally recognised hypnosis practitioner, change agent and self development coach, who works with armed forces and blue light services in the UK as well as private clients. He has presented at conferences and run workshops across Europe, Australia and North and South America and is the developer of the Hypnosis Without Trance approach to hypnotic facilitation as well as author of the acclaimed book of the same title.

Leverage Metaphorical Communication for a Change

Clients often use words like feeling stuck, held back, heavy, trapped, suffocated, or on edge and it sucks. We know that these metaphorical expressions come directly from their unconscious, and as coaches and therapists, we can leverage this for change.

In this workshop, I’ll open the door to a whole new way of using metaphorical language to instantly build rapport, bring unconscious experiences into conscious awareness, and help clients start thinking and acting differently in their lives. We’ll explore a unique approach to working with the unconscious using Metaphors of Movement, a dynamic method designed to help clients view their challenges in new ways. It can be used content-free free and with practice, it can easily be incorporated into any modality that works with the unconscious, whether it’s hypnosis, NLP, shamanism, or beyond.

If you’re a therapist eager to offer your clients something completely different from other traditional methods or if you’re simply curious to experience something fresh, come experience a whole new world of metaphor! This isn’t just another lecture, it’s a practical, light-hearted, and interactive workshop where you’ll explore a challenge in your life and see firsthand how this metaphorical approach can elevate your work with clients to an entirely new and unexpected level.

Dale Turnbull, an Englishman in New York, offers training, coaching and mentoring in Metaphors of Metaphors of Movement. His ultimate aim is to create more choice for change, for clients and therapists alike. Working with Neuro-Linguistic Programming (NLP), Hypnosis, Provocative Change Works (PCW), Integral Eye Movement Therapy (IEMT) and Metaphors of Movement (MoM), Dale’s experience spans over 12 years in both the private and corporate spaces.

Get Sports Performance Right

Ground Rules - Contact Sports - Transgender in Sports

Ditch the ‘cookie-cutter’ approach. Delivering SPORTS PERFORMANCE is both art and science, I’ll help you with both, whilst giving thought expansion. We can all, always be better.

Using my extensive experience form being an elite sportsman, working with sportspersons at all levels, to research scientist, to giving Boris Johnson rage (!), and more, I’ll deliver the knowledge and the application, and hopefully some laughs.

You’ll understand the complex system of sport and the key ground rules to follow, and pitfalls to avoid. After all, unintended consequences are not always unanticipated. I’ll help you contextualise these rules with two diverse sets of clients.

Firstly, those in CONTACT SPORTS, the brain damaged bunch, the ones who will ALL have affected behaviour from getting repetitive head impacts. They’ll have certain behavioural effects from this. I’ll help you work with them. Policy, brain damage, and combat sports is my PhD research.

Secondly, TRANSGENDER IN SPORT, giving you insight into their experiences and specific challenges, whilst setting the record straight as what the literature position actually says, you’ll probably be just a little surprised when you find the facts don’t match the moral panic in the media. I’m a scientist in this field.

Delivering key points with the punch of Mike Tyson and the speed of Lia Thomas in the pool, I’ll put on the performance of my life and help your clients get gold, with a smile.

I'm a hypnotherapist, former professional sportsman, and a medical sociology research scientist. I authored a scholarly paper that last year prompted Boris Johnson to dedicate an entire newspaper page to it in outrage. My sporting highlights are achieving 13 world titles across 3 sports, and competed elite level at another 5. My fight name was 'Smiler', I enjoyed competition. My PhD research explores policy, traumatic brain injury, and combat sports. My additional research is in respect to transgender persons in sport.

From Conversations to Conversions: A blueprint for turning free consultations into paying clients

Are your Discovery calls turning into free advice sessions without the bookings to match? You’re not alone. Many practitioners struggle to strike the right balance between demonstrating value and guiding clients to a decision.

In this transformative workshop, Jessica Vassallo—an NLP Trainer, Hypnotherapist, and former corporate communications specialist—shares the tried-and-tested techniques that have led to her impressive 90%+ conversion rate. You’ll discover how to build authentic rapport, leverage sensory acuity, and guide conversations towards booking your new client.

Learn how to confidently communicate your value, address objections with ease, and transition naturally to securing a commitment—all within 15 mins and without feeling pushy or over-giving. This isn’t just theory—it’s a proven model, ready for you to adapt to your own practice.

If you’re ready to make your Discovery calls more rewarding for both you and your clients, join this workshop at the UK Hypnosis Convention to explore an NLP-powered blueprint for success. Let’s turn conversations into meaningful bookings.

Jessica Vassallo is a seasoned Hypnotherapist, NLP Trainer, and Master Practitioner with a consistent 90%+ conversion rate on Discovery calls. Combining her expertise in rapport building, submodalities, and pacing and leading, Jessica draws on years of experience in NLP and a successful corporate background in marketing and communications. With her dynamic approach to personal and professional development, Jessica empowers others to model excellence, unlocking their potential to achieve outstanding results.

Hypno-Projectives, Let Your Client See and Experience Solutions

Join this dynamic and experiential session designed to give you the confidence and know-how to integrate hypno-projectives into your own practice. We’ll begin with a group hypnosis experience combining deep relaxation and internal space induction, followed by three progressive projective exercises while in trance.

After the experience, we’ll explore what happened and why—unpacking the techniques used, the reasoning behind each step, and common pitfalls to avoid. You’ll also gain insights into how shifting brainwave states can affect memory and integration, helping you better support your clients after trance work.

You’ll leave with a detailed one-page handout including the full protocol, helpful tips, and practical guidance—so you can apply what you’ve learned with confidence.

Psychotherapist with 20 years of experience working with teens, families, couples, and individuals in various settings including juvenile detention, diversionary court systems, methadone clinic, private practice, adventure therapy, and more. Have taught clinical skills at graduate level. Have been actively using hypnosis for about 10 years, and prior to that I used EMDR and some other alternative brain wave techniques.

How to create Passive Income as a Hypnotherapist

Create and sell hypnotherapy recordings and digital products to expand your impact and income beyond 1:1 sessions.

Your work changes lives – but how many people never get the chance to experience it? The way people purchase online hypnotherapy has changed. In 2025, clients no longer jump straight into high-ticket programs or extended 1:1 work. Instead, they start with low-commitment, accessible resources that help them take the first step toward transformation.

This is where digital hypnosis products come in. They don’t just create an additional revenue stream – they allow you to extend your reach beyond the limitations of your diary, helping more people access the breakthroughs they desperately need. By offering recordings, guided sessions, and digital courses, you can serve those who aren’t yet ready for 1:1 work while naturally guiding them toward deeper change.

In this session, you’ll learn how to create ethical, effective, and impactful passive hypnotherapy products that align with client needs and the evolving buyer journey.

You’ll discover how and why consumer behaviour has shifted in 2025, how digital products can be a bridge to higher-level support, and how to position them so they serve both your clients and your business. This is about delivering high-quality, transformational resources in a way that is sustainable, scalable, and deeply aligned with your mission.

Erika and Marianne - founders of The RiseUp Academy - are dedicated to helping hypnotherapists grow and scale successful online businesses. Erika, a Clinical Hypnotherapist, and Marianne, a Certified Coach, are both business strategists who have helped hundreds of hypnotherapists build sustainable, scalable businesses. They specialise in helping hypnotherapists attract international clients online and create a diverse range of offers, from high-value 1:1 packages and group programs to passive income streams.

Emotion and Soma Focused Hypnotherapy or Neuro Affective Programming?

Two great names to describe the importance of getting beneath our clients verbal narrative.

Susan provides an evidence based approach to help hypnotherapists work with the three fundamental subconscious processes that are often ignored in solution focused hypnotherapy.

#1. Our clients Emotional Hardware – the seven primary processes described by Jaak Pankseep, the affective neuroscientist.

#2 Our clients Attachment Software and Internal Working Model developed by John Bowlby and Mary Ainsworth.

#3 Our Threat Appraisal System from the work of Magda Arnold, Carl Rogers and Dr Sue Johnson.

Without the knowledge and skills to work with these processes, hypnotherapists run the risk of losing market share and connection with clients. Gen Z and Millennial clients have become disenchanted with old fashioned, outdated models of hypnotherapy. They are tuning into podcasts such as the Huberman Lab, Diary of a CEO, Modern Wisdom, The Resetters Podcast, Being Well and many more. The are versed in the work of Pankseppian neuroscience, attachment psychology and the legacy of trauma that is carried in our attachment body language and autonomic survival responses. Susan cuts though the science to get to the heart of the practical way to update your practice and deliver a more authentic, slower form of hypnotherapy that is truly client centred.

Susan Wallace is on a mission to modernise hypnotherapy and to help it reclaim ownership of the phased approach to Healing Trauma Through Hypnosis. Susan is the developer of Neuro Affective Programming. An updated model of hypnotherapy that moves beyond the solution focused approach and highlights the importance of working with the unconscious, non verbal somatic and emotional narratives.

Working with Military – How to Understand them!

Working with the frontline

Military… they are a strange bunch, leaving home at a young age to build up their own life with a bunch of strangers.

Many ‘squaddies’ aim to get away from past experiences. Whether abuse, crime or other, learning leadership skills and guiding those below them into war.

Unfortunately, mental health situations have arisen with Op Telic and Herrick, where some have lost friends or sustained injuries resulting in lifelong change.

Join me for a talk on how the military communicates, why leadership is so important and what it is. And learn how you, too, can help service personnel.

A Soldier for the last 22 years and Therapist for the 12 of those years, Graham has utilised the tools he has, in the environment most known to him… The Military and the surrounding families in the community. Also a close up Magician and Musician. Graham has been the owner of his own Entertainment company for the last 8 years.

The HypnoScience Project

The multimodal investigation of two distinct hypnotic states using fMRI, MRS, EEG

How does hypnosis affect the brain on a neurological level? What happens in real-time inside the brain of a person in hypnosis? In this compelling one-hour presentation, Hansruedi unveils the scientific breakthroughs achieved through three pioneering studies using fMRI, EEG, and MRS to measure hypnosis’s neurological and biochemical effects.

Conducted in collaboration with the University of Zurich, these studies have provided hard evidence that hypnosis is a distinct and measurable state with profound effects on brain function, cognition, and perception.

✔ fMRI Study: Using functional Magnetic Resonance Imaging, researchers mapped the brain’s activity in hypnosis.

✔ EEG Study: Electroencephalography (EEG) recorded real-time brainwave activity.

✔ MRS Study: Pioneering Magnetic Resonance Spectroscopy (MRS) analysed neurotransmitter levels. It revealed changes in neurochemistry, such as altered glutamate and GABA levels.

Challenges & Impact
Overcoming scientific scepticism, methodology complexities, and peer-review standards was crucial in ensuring credibility. These findings support hypnosis as a distinct state, paving the way for broader acceptance in medicine, psychology, and neuroscience.

This session is a must for professionals seeking scientific validation of hypnosis and its future applications in clinical and therapeutic settings.

President OMNI Hypnosis International, Best-Selling Author of 6 books, and Founder of the internationally acclaimed HypnoScience Project with the University of Zurich. As the successor of the famous Gerald F. Kein (Dave Elman's premiere student), Hansruedi has trained over 2,500 students himself and established OMNI Hypnosis in over 20 countries. OMNIs trademark is the "Regression to Cause & Fix it" approach, which allows it to work with any mental or physical challenge.

Which Intervention Path to Follow? Where Hypnotherapists Diverge

A Keynote Address by Michael D. Yapko, Ph.D.

​Virtually all therapists agree that a primary factor in good therapy outcomes is the quality of the relationship between therapist and client. Beyond recognising the importance of that essential foundation, however, therapists can and do differ sharply in the ways they define and then treat their clients’ problems. Ten therapists can listen to the same client interview, but then have ten different views of what the goals of treatment and the treatment approach should be. Are each of their ten approaches of equal merit? How is it that some hypnosis practitioners consistently obtain better results than others? Consider your reply to this question: How do you decide which treatment path to follow?

​ How you think about hypnosis naturally shapes how you’ll apply it. As a result, hypnotherapists clearly have some widely divergent ideas and practices. In this address, I will begin by exploring the process of goal setting in treatments. Specifically, I will consider some of the key distinctions (discriminations) we must make in our client interviews. Then I will discuss the treatment choice points and the potential applications of hypnosis based on our understanding of symptom structures. The merits of a process-oriented approach will be emphasised. Finally, how a process-oriented approach to hypnosis was used in the development of Claria, a digital app for mental health I developed for Mindset Health, will also be considered.

Michael D. Yapko, Ph.D., is a clinical psychologist residing near San Diego, California. He is internationally recognized for his groundbreaking work in applying clinical hypnosis in outcome-focused psychotherapies, especially in the active non-pharmacological treatment of depression. He has been invited to present his innovative ideas and methods to colleagues in more than 30 countries across six continents, and all over the United States. His highly practical YouTube lecture on “How to Recover from Depression” has now been viewed more than 5.4 million times. Dr. Yapko is the author of 16 books, three edited books, and nearly 100 journal articles and book chapters. His most recent book for professionals is the newly updated 6th edition of his classic hypnosis textbook, Trancework: An Introduction to the Practice of Clinical Hypnosis (with co-author Shawn Criswell, Ph.D.). His other award-winning books on hypnosis include Process-Oriented Hypnosis: Focusing on the Forest, Not the Trees, Taking Hypnosis to the Next Level, and Mindfulness and Hypnosis: The Power of Suggestion to Transform Experience. His works have been translated into 10 languages. Dr. Yapko is also the developer of the popular digital hypnotherapy mental health app called Claria in association with the Australian digital therapeutic company, Mindset Health (www.mindsethealth.com). Dr. Yapko has been given lifetime achievement awards from the American Psychological Association, the International Society of Hypnosis, and The Milton H. Erickson Foundation. He was honored to be named a “Living Treasure” by the Society for Clinical and Experimental Hypnosis. More information about Dr. Yapko’s work is available on his website: www.yapko.com.