We are delighted to welcome another speaker to our line-up for the first time this year. Frankie Mooney will present “The Dual-Mode Elicitation Model™ – A Science-Based Framework for Hypnotic Communication” on Friday morning.
The Presentation:
The Dual-Mode Elicitation Model™ – A Science-Based Framework for Hypnotic Communication
DEM: The Cognitive Science of Hypnotic Influence
What if you could predict and control how a subject receives and responds to hypnotic suggestions?
What if hypnosis wasn’t just an art but a precise, science-based framework designed to enhance communication, deepen trance, and reduce resistance? Introducing the Dual-Mode Elicitation Model™ (DEM).
DEM is the bridge between cognitive science and hypnosis, offering a structured yet flexible approach to amplify hypnotic influence. Rooted in dual-process theory, cognitive load management, and strategic communication, DEM provides a practical roadmap for shifting between directive and exploratory modes to match a subject’s cognitive state – maximising compliance, engagement, and transformation.
What You’ll Learn:
✔ The Cognitive Load Trap—Why resistance happens and how to bypass it effortlessly.
✔ System 1 vs. System 2 Thinking—How they determine hypnotic depth and how to use them in real time.
✔ Precision Hypnosis—How to structure induction, deepening, and suggestion for maximum impact.
✔ The Neuroscience of Suggestion—How to tailor hypnotic delivery for different client types.
EXCLUSIVE BONUS: Every attendee will receive a complimentary copy of The DEM Manual: A Science-Based Guide to Communication Techniques!
Whether you’re a seasoned professional or new to hypnosis, this session will redefine how you see hypnotic communication. Join us for a mind-expanding deep dive into the science of hypnosis – and leave with a revolutionary new framework for influence and transformation!
The Dual-Mode Elicitation Model™ (DEM) has now been published on the Social Science Research Network (SSRN), part of Elsevier’s global academic network – reinforcing its scientific contribution to hypnosis, cognitive science, and strategic communication.
Bio:
Frankie Mooney is a pioneering developer, author, and thought leader in psychotechnology and strategic communication. With 25+ years of expertise, he has advised governments, corporations, and educators on optimizing psychological processes for influence and transformation. A graduate of HMI Los Angeles, he received the Director’s Award for Remarkable Performance in Professional Practice. The creator of the Dual-Mode Elicitation Model™ (DEM), he redefines hypnotic influence, deepens client receptivity, and unlocks the missing key to strategic communication and cognitive change.
Full details of the schedule and tickets can be found here at this website (see main toolbar for 2025 event).