Reaching Millennials and Gen-Z: Grow Your Digital Audience & Social Media

Millennials and Gen-Z are the largest online audience, but reaching them requires more than posting content: it’s about connection, relevance, and understanding their values. Drawing on her experience running social platforms for global international brands (TikTok, YouTube, IG.) Tara Day shares practical strategies to grow online audiences, craft authentic messaging, and grow your social pages.

As levels of anxiety skyrocket, there is an increase in younger clients battling with fears, anxieties and low self-esteem. Millennials want QUICK results and are in touch with their emotions – this is where hypnotherapists come in! We need to spread the word of hypnotherapy and reach this important demographic.

Attendees will leave with actionable insights they can implement immediately.

Key Takeaways:

• How to create content that resonates with a millennial audience
• Tips to Improve Your Social Media today
• Optimising your website for SEO to attract and convert the right audience
• Understanding the latest trends and behaviours in millennial digital consumption

Do you often think that you have SO much skill, but it’s not translating to social reach? Well, this is the presentation for you. You will benefit from learning about these tips and tricks to improve your social pages AND to help promote hypnotherapy more broadly.

Hi! I’m Tara Day, a fairly newly-qualified hypnotherapist (June 2025) bringing a fresh perspective to hypnotherapy. I specialise in Hypnobirthing, digital marketing, and supporting individuals with anxiety and work-based issues - think public speaking, imposter syndrome etc! After a successful career leading global digital platforms (TikTok, YouTube, IG) for international F500 brands, I made a complete career change to build my own hypnotherapy practice, offering both in-person and online sessions. This unique combination of experience means I understand both the power of the mind and how to connect effectively with audiences (particularly millennials!) online and in real life. I attended UKHC this year for the first time and it was fantastic - thank you Adam and team! I would love the opportunity to speak next year.