Hypno-Palace

Understanding Memory & Recall

Memories are often what hypnotists work with in their sessions. We tend to assume memory is a recording, something stored and replayed, when in reality it is created, shaped, edited, and reconstructed every time it is recalled.

In this talk, we will explore how memory works in a fun, memorable way, looking at how experiences are encoded, stored, and retrieved, and why recall can be unreliable. We will examine why people remember the same event differently, and how confidence in a memory does not always equal accuracy.

We will explore different memories and concepts, bringing them to life through simple demonstrations and metaphors that make them easier to understand and apply in practice.

The session will conclude by building a shared Hypno Palace – a practical, memorable way of organising information using spatial imagery – giving attendees a simple framework they can adapt for hypnosis procedures, learning, and for their own personal memory building space.

Ian Cue is the fearless leader of Wolf Mindset, helping people break free from fear, anxiety, and self-doubt so they can Fear Less, Live More. Using NLP, hypnosis, and the R.I.S.E. Journey, Ian guides individuals to escape the mental traps holding them back. His slightly unhinged approach, humour, and high-energy style shake people out of their comfort zones, transforming fear into action.