Secondly today then…. Our 2026 Keynote Presenter!
As seen on BBC’s The One Show, WIRED, Ted Talks, The New Scientist and beyond, we are so excited to announce that this year’s keynote presentation on Saturday afternoon on the main stage will be Dr Alice Pailhès.
Dr Pailhès earned her Ph.D. in Psychology from Goldsmiths, University of London, where she pioneered experimental studies on magicians’ forcing techniques — subtle methods of influencing people’s choices without their awareness.
Today, her work goes far beyond studying illusions: she translates the science of belief, agency, and perception into practical tools that leaders, innovators, and high-performers can apply to transform behaviour, drive change, and unlock human potential.
Her approach blends rigorous cognitive science with experiential methods drawn from magic, placebo effects, symbolic thinking, and ritual design. Her mission is to show how the mind’s hidden mechanisms can be consciously harnessed — not just to understand reality, but to shape it — enabling individuals and organisations to create environments, narratives, and habits that make extraordinary outcomes feel inevitable.
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Your mind is the magician.
I’ll show you its tricks.
“I’m Dr Alice Pailhès — a psychological scientist, magician, author, and speaker exploring how your mind constructs the reality you live in.
What if the limits you think are real… are just illusions your mind hasn’t seen through yet?
I reveal the hidden mechanisms behind decision-making, perception, belief, and how they shape your choices, your behavior, and the life you live.
By blending rigorous psychological research with the principles of illusion and wonder, I show you how our minds deceives us, and how to use those same mechanisms to transform your reality consciously.
I’m one of the few researchers in the world specialising in the psychology of magic, a field that uses magic as a scientific tool to understand how we experience the world.
Whether I’m on stage, online, or in the lab, my mission is to help you stop being a passenger of your mind and become its architect.”
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We are over the moon for what promises to be something special with this year’s keynote! – Best wishes, Adam.
The discount code EARLYBIRD is only available until the schedule goes live and gives a 15% discount, the biggest discount available for the 2026 event will cease to be available from then.