Building an Online Community for Your Niche: Is it Worth it?

Lessons from running a fast growing FB group

One of the things marketing gurus have been telling us recently is that building an online community is the way to go. Start a Facebook group, build your audience, and you’ll have a pool of ‘hot leads’ to sell to at any time! But is this really the case? Or is it just hype? What does running a successful Facebook group actually entail? What even defines its success? And at the end of the day, is it actually worth it?

In this talk, Paulina will tell you as it is. With 2.5 years’ experience of building her dynamically growing Facebook community, ‘Aphantasia World with Dr Paulina Trevena’, she will talk you through the ‘why’, the ‘why not’, and the ‘if so – how’?

If you have been pondering starting a Facebook community and are wondering if this is the right step for you, this is the talk you need!

Dr Paulina Trevena is a hypnotherapist and researcher. Due to her global aphantasia (inability to visualise or tap into any other internal sense), commonly used hypnosis techniques did not work for her. This led her to research aphantasia and hypnosis. She now specialises in supporting people with aphantasia and training hypnotherapists on working with non-visualisers. As part of her educational mission and personal brand, Paulina runs a large FB community called ‘Aphantasia World’.