The Hypnosis Before the Induction

Conversational Hypnosis: The Induction Starts Earlier Than You Think

Many hypnotherapists focus on the induction itself, yet some sessions flow effortlessly while others feel like hard work. The difference often happens before the induction even begins.

In this presentation, Turan explores the often-overlooked conversational hypnosis that prepares a client’s mind for change long before their eyes close. Drawing on over a decade of experience in both street hypnosis and clinical practice, he demonstrates how attention, expectation, authority and identity are shaped naturally through conversation.

Street hypnosis offers a unique perspective: there is no couch, no script, and no quiet room, yet hypnosis still happens quickly and reliably. Turan shows how the same principles can be ethically and effectively applied in the therapy room to reduce resistance, deepen trance, and make inductions feel almost effortless.

This talk will give attendees practical language patterns, simple frameworks, and real-world examples they can immediately integrate into their own style of hypnotherapy. Whether you work with analytical clients, sceptics, or those who “struggle to go under”, you’ll leave with a clearer understanding of where hypnosis truly begins and how to use it with confidence.

The plan is to have a live demo and no doubt, there will be cool video examples from my street hypnosis work.

Turan has been using hypnosis since 2010. What began as curiosity quickly developed into practical experience through street and entertainment hypnosis, where people soon began asking for deeper, therapeutic help. Drawn by the results and rewards of this work, Turan became a full-time hypnotherapist in 2016, leaving behind a 27-year engineering career as a Director of Engineering.