The Dual-Mode Elicitation Model™ – A Science-Based Framework for Hypnotic Communication

DEM: The Cognitive Science of Hypnotic Influence

What if you could predict and control how a subject receives and responds to hypnotic suggestions?
What if hypnosis wasn’t just an art but a precise, science-based framework designed to enhance communication, deepen trance, and reduce resistance? Introducing the Dual-Mode Elicitation Model™ (DEM).

DEM is the bridge between cognitive science and hypnosis, offering a structured yet flexible approach to amplify hypnotic influence. Rooted in dual-process theory, cognitive load management, and strategic communication, DEM provides a practical roadmap for shifting between directive and exploratory modes to match a subject’s cognitive state – maximising compliance, engagement, and transformation.

What You’ll Learn:
✔ The Cognitive Load Trap—Why resistance happens and how to bypass it effortlessly.
✔ System 1 vs. System 2 Thinking—How they determine hypnotic depth and how to use them in real time.
✔ Precision Hypnosis—How to structure induction, deepening, and suggestion for maximum impact.
✔ The Neuroscience of Suggestion—How to tailor hypnotic delivery for different client types.

EXCLUSIVE BONUS: Every attendee will receive a complimentary copy of The DEM Manual: A Science-Based Guide to Communication Techniques!

Whether you’re a seasoned professional or new to hypnosis, this session will redefine how you see hypnotic communication. Join us for a mind-expanding deep dive into the science of hypnosis – and leave with a revolutionary new framework for influence and transformation!

The Dual-Mode Elicitation Model™ (DEM) has now been published on the Social Science Research Network (SSRN), part of Elsevier’s global academic network – reinforcing its scientific contribution to hypnosis, cognitive science, and strategic communication.

Frankie Mooney is a pioneering developer, author, and thought leader in psychotechnology and strategic communication. With 25+ years of expertise, he has advised governments, corporations, and educators on optimizing psychological processes for influence and transformation. A graduate of HMI Los Angeles, he received the Director’s Award for Remarkable Performance in Professional Practice. The creator of the Dual-Mode Elicitation Model™ (DEM), he redefines hypnotic influence, deepens client receptivity, and unlocks the missing key to strategic communication and cognitive change.