How to create Passive Income as a Hypnotherapist

Create and sell hypnotherapy recordings and digital products to expand your impact and income beyond 1:1 sessions.

Your work changes lives – but how many people never get the chance to experience it? The way people purchase online hypnotherapy has changed. In 2025, clients no longer jump straight into high-ticket programs or extended 1:1 work. Instead, they start with low-commitment, accessible resources that help them take the first step toward transformation.

This is where digital hypnosis products come in. They don’t just create an additional revenue stream – they allow you to extend your reach beyond the limitations of your diary, helping more people access the breakthroughs they desperately need. By offering recordings, guided sessions, and digital courses, you can serve those who aren’t yet ready for 1:1 work while naturally guiding them toward deeper change.

In this session, you’ll learn how to create ethical, effective, and impactful passive hypnotherapy products that align with client needs and the evolving buyer journey.

You’ll discover how and why consumer behaviour has shifted in 2025, how digital products can be a bridge to higher-level support, and how to position them so they serve both your clients and your business. This is about delivering high-quality, transformational resources in a way that is sustainable, scalable, and deeply aligned with your mission.

Erika and Marianne - founders of The RiseUp Academy - are dedicated to helping hypnotherapists grow and scale successful online businesses. Erika, a Clinical Hypnotherapist, and Marianne, a Certified Coach, are both business strategists who have helped hundreds of hypnotherapists build sustainable, scalable businesses. They specialise in helping hypnotherapists attract international clients online and create a diverse range of offers, from high-value 1:1 packages and group programs to passive income streams.