Clients generally come to see therapists with a goal in mind, whether that’s to stop doing something they perceive as negative (like biting their nails) or to start doing something they feel is positive (like making healthier choices).

Goals are important because they tell us what the client wants to change. But most of us probably a mental ‘to do’ list that we may never get around to. Some clients have had their goals for a long time and not acted on them.

It’s said, for example, that two thirds of smokers say they would like to quit, but every year only about a third of them make the attempt. This is because some have a specific motivator that makes the goal seem more desirable, as well as a more general desire to quit.

This presentation will show you a practical and easy way to map a variety of types of motivator and to link that information to low, medium and high level goals.

By concentrating on the highest level goals you can build effective, personal and compelling suggestions that will help your clients achieve success.


To help delegates to identify their clients’ most powerful motivators and develop these into detailed and compelling high-level goals.


This is a protocol I have developed with my husband, a Change Management specialist, inspired by a method of benefits mapping.

Short description

A straight-forward protocol for using clients’ most powerful motivators to develop detailed and compelling high-level goals.