MASTERING THE MIND GAME TO BUILDING A BETTER BUSINESS – ZOE CLEWS

In this session, Zoe will share her experiences and tips for building a successful hypnotherapy business from the ground up. Among other business fundamentals, Zoe will also cover the core values that underpin the ethos of a business dealing with emotionally vulnerable clients, how to identify a viable client base, using personal experience to inform a business USP, the importance of having clear, achievable goals and how what you choose not to do is as important as what you actually do when it comes to building integrity and reputation.

But Zoe will also use the session to take things a step further and look at how to build your business into a brand by talking through strategies to find a compelling brand narrative through content, sharing your stories and messaging across multiple channels and platforms, building the right strategic partnerships to extend your audiences and potential client base and finding a strong identity that stands out in a competitive market and increases your share of voice.